In a strategic move that merges the worlds of sports and finance, Amerant Bank has struck gold with its latest brand partnership featuring NHL superstar Matthew Tkachuk of the Florida Panthers. Tkachuk’s star power and on-ice prowess are set to take center stage in an expansive marketing campaign aimed at promoting Amerant’s new co-branded Florida Panthers debit card, further solidifying the bank’s commitment to community engagement and sports partnerships.
The partnership announcement comes at a time when Amerant Bank is expanding its reach across South Florida, with a keen focus on Broward County and surrounding markets. Through a multi-faceted marketing strategy that includes television and online commercials airing during the NHL playoffs, as well as strategically placed billboards in key locations such as near the Amerant Bank Arena where the Panthers call home, Amerant aims to elevate brand visibility and resonate with sports enthusiasts and banking customers alike.
Matthew Tkachuk, known for his dynamic style of play and leadership both on and off the ice, expressed his enthusiasm for the collaboration with Amerant Bank, highlighting the company’s genuine dedication to the local community and unwavering support for the Florida Panthers. Tkachuk’s endorsement of the co-branded debit card signals a shared commitment to excellence and a mutual desire to create impactful experiences for fans and customers alike.
Amerant Bank’s Imagine Tomorrow campaign, with its catchy tagline ‘Kiss your old bank goodbye,’ has been instrumental in capturing attention and positioning the bank as a forward-thinking financial institution poised for continued growth and innovation. The recent expansion into new markets such as Tampa and Downtown Miami reflects Amerant’s ambition to enhance customer service and community outreach while building on existing relationships within the region.
Jerry Plush, Chairman and CEO of Amerant Bank, expressed excitement about the partnership with Tkachuk and the launch of the co-branded debit card, emphasizing the bank’s commitment to fostering strong community ties and delivering exceptional services tailored to the needs of local residents and businesses. As Amerant Bank opens new banking centers and regional offices in key locations across Broward County, the stage is set for a dynamic journey of partnership, growth, and shared success.
The collaboration between Matthew Tkachuk and Amerant Bank symbolizes a winning combination of athletic prowess, financial innovation, and community engagement, offering a glimpse into a future where banking and sports seamlessly converge to create memorable experiences and lasting connections for fans and customers alike.
For more information and to apply for the Official Florida Panthers Debit Card, visit the Official Florida Panthers Debit Card Page.
For more information about Amerant Bank, visit amerantbank.com and follow on Facebook, Twitter, Instagram and LinkedIn @AmerantBank.