Mario Lopez will debut his new men’s premium underwear line, RatedM, at Bloomingdale’s Aventura on Saturday, March 24 from 5-7pm. Lopez joins underwear industry veterans Mad Projects Industries, LLC to officially launch the bold, new collection of premium underwear and bodywear exclusively available at select Bloomingdale’s stores.
The public is invited to preview a high-energy runway fashion show – emceed by Lopez – featuring Rated M’s collection showcasing unique features, fashionable fits and innovative fabrics designed for distinguishing – and distinguished – gents everywhere. Following the show, Lopez will autograph RatedM purchases of 25.00 or more. Shoppers can pre-purchase their RatedM favorites beginning Friday, March 16 to guarantee an autograph by Lopez.
“When we set out to bring this brand to life, we wanted to develop a premium men’s underwear line that transcends trendy,” said Lopez. “RatedM is fun, sexy, smart, doesn’t take itself too seriously and speaks to all types of guys. We weren’t trying to be different, we were aiming to be better – we ended up being both.”
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