Maison Martin Margiela presents “Love, etc”.
4141 NE 2nd Avenue, suite #114B – Miami, USA
From Tuesday Nov. 29th to Saturday Dec. 3rd, 2011 / 11am – 7pm
At Art Basel Miami Beach 2011, Maison Martin Margiela will present Love, etc., an off-site installation in the Miami Design District situated near its Miami retail location. This exhibition will feature the Maison’s Line 13, dedicated to objects & publications. Line 13 also explores the Maison’s relationship with interiors.
The use of mirrors, whether authentic or imitated, and the play of symmetries have always been integral components for the Maison when working within the interior design arena. These components are evident in Maison Martin Margiela stores worldwide, the brands’ showrooms, and even partly at the Parisian hotel, La Maison Champs-Elysées, redesigned by Maison Martin Margiela this year.
Seven large panels will be displayed in the Miami exhibition space. Each of these panels will consist of a different image of the interiors at La Maison Champs-Elysées. Every panel will be comprised of two parts – printed with the same image, and placed face to face in order to reproduce a mirror effect.
Each panel will also host a white object belonging to the design objects collection from Line 13. Such objects will also be displayed twice in order to reinforce this mirror sequence.
Among the objects displayed in the installation, there is a limited-edition nightlight exclusively produced for Art Basel Miami Beach 2011 and will be solely available at the Maison Martin Margiela store in the Miami Design District.
This nightlight is a handmade gypsum casting of a porcelain wall light and its bulb. Urals gypsum is a naturally phosphorescent material which absorbs light during the day. At nightfall, the white object transforms into a nightlight.
A cocktail reception celebrating the Maison’s first ever Line 13 exhibition during Art Basel will be held on December 1st, 2011. In conjunction with this cocktail reception for Love, etc. invited guests will also be welcomed at the Maison Martin Margiela boutique where they may preview the brands’ Spring Summer 2012 collections of apparel and accessories for men and women. Additionally, these guests will have the opportunity to preview an array of Line 13 objects, including an exclusive, limited-edition Line 13 object created solely for Art Basel 2011.
Line 13: Besides the conception of its collections, the unique identity of the Maison has been clearly recognizable in its various spaces – from showrooms to shops – with signature elements such as the use of whites, cotton fabrics, ‘trompe l’œil’, mix of styles and époque, and hints of humor creating a distinctive atmosphere. Line 13 – objects & publications – was introduced in 1999 with a selection of home objects.
Hotel ‘La Maison Champs-Elysées’ : The hotel ‘Maison Champs-Elysées’ commissioned Maison Martin Margiela to reconceive, renew and create a new interior design of the entire ground floor – reception area, bar, smoking room and restaurant – together with 7 suites and 10 guest rooms.
WHEN: On-going Exhibition: Tuesday, November 29 through Saturday, December 3 – each day between the hours of 11:00 AM – 7:00 PM
WHERE: Miami Design District (Exhibition)
4141 NE 2nd Avenue
Maison Martin Margiela (Cocktail)
3930 NE 2nd Avenue