LUHHO Media, LLC, one of South America’s leading publishers in the luxury market, has announced its highly anticipated expansion to the United States, with the launch of a new breed of luxury magazine that aims to be the brand-of-choice for today’s upscale Hispanic readership.
LUHHO, is a new generation luxury lifestyle publication, founded in Lima, Peru, that has established itself throughout South America since 2008 as the leading luxury resource and lifestyle brand for affluent Hispanic readers and aficionados who are today’s most influential demographic being targeted by the most prestigious brands and advertisers worldwide. Following the success of LUHHO in major South American markets and Europe, the luxury publication will be launching its inaugural American issue in Florida in October this year with a controlled monthly circulation of 50,000.
“Florida continues to be one of the most aspirational American markets for our readers,” says Petar Petrov, founder, publisher and director of LUHHO Media. “With more than four years of publishing in South America, we have developed a new class of readership within the luxury market and have started to redefine how luxury brands are making a relevant connection to their audience through our magazine. We view Florida as a natural expansion for the LUHHO brand. The affluent Hispanic population continues to view South Florida in particular as a base for doing business and for enjoying the luxury lifestyle that we represent. The LUHHO brand is synonymous with elegance, sophistication and a unique decadence that will be introduced to a new and exciting territory as part of our continued growth throughout the U.S.”
LUHHO will redefine the luxury media marketplace by offering an exclusive luxury resource and unrivaled content for readers, while establishing a captive audience for advertisers that wish to reach a high-income, well-traveled, national and international demographic. LUHHO will feature news and features on high-end products, brands and businesses that offer an unprecedented story, while also focusing on a unique series of individuals and personalities who are pioneers in revolutionizing the Hispanic culture in America and overseas. Experienced writers will bring unparalleled editorial on the latest luxury goods and services, while reviewing opulent destinations or experiences in travel and hospitality for example.
Special sections will include articles on new trends in products or accessories, while fashion features will bring cutting-edge photo shoots from the latest designers or style reports from the catwalks of Paris, London and Milan. LUHHO will feature the most prestigious VIP events from the art, social and cultural capitals of the world, as well as interviews with today’s innovators who influence and shape the refined way of life.
Typical editorial themes for LUHHO’s exclusive content will include: Architecture, Aviation, Home & Décor, Art & Collections, Sports, Technology, Gastronomy, Real Estate, Ornaments, Fashion & Accessories, Navigation, Wheels, Health & Beauty, Travel and Pleasures.
Starting in October 2012, LUHHO Media will print an initial controlled circulation of 50,000 copies that will be available in high-end residential condominium resorts, five-star hotels and restaurants, luxury spas, upscale clubs, art galleries, regional supermarkets, bookstores, international airports and airline club lounges. LUHHO will also be available in strategically located gas stations and on newsstands within the affluent Hispanic communities.
LUHHO will also be available for subscription and will be distributed to business leaders of the leading blue-chip corporations across the region and brand executives in the luxury market. LUHHO will be made available in digital format for mobile devices through the zinio.com digital media platform.
As part of its U.S launch campaign, LUHHO will also be creating a number of signature events with a selection of its luxury brand advertising partners, at prestigious venues across the region. This will enable the LUHHO brand to offer its advertisers a unique form of engagement with its target audience, while bringing the magazine to life and allowing readers to experience the LUHHO brand position, “Luxury Is Not A Sin.”
For further information on LUHHO and for the current digital edition, visit www.LUHHO.com
courtesy of LUHHO Media