LEONARDO ROCCO IS THE RING LEADER IN HIS 5th ANNIVERSARY CELEBRATION EVENT WITH AN OVER THE TOP “CIRCUS” THEMED BASH WHOSE CROWN ACTS INCLUDE BEAUTY, FASHION, MUSIC AND PHILANTHROPY THAT COMBINE TO MAKE FOR THE GREATEST SHOW IN SOUTH FLORIDA
“Hispanic Celebrities flock to Rocco’s anniversary celebration to walk the Susan G. Komen for the Cure Pink carpet at LIV to delight in Fashion Show by Equinoccio Equinoccio and tunes by talented Venezuelan singer Marger”
MIAMI, FL (October 1, 2009) -South Floridians are all a buzz because word has gotten out about Rocco Donna’s annual anniversary bash, the highly anticipated event, where the Argentinean-born A-list celebrity stylist, Leonardo Rocco, and his team of talented artists will put on a “Circus” themed bash to celebrate the very special five year mark. This year’s celebrity-studded event is to be celebrated on Thursday, October 1st, 2009 at the ultra hip and sleek LIV, Miami’s hottest venue located inside the glamorous Fontainebleau Miami Beach. The anniversary event is a who’s-who of Hispanic celebrities, the Hispanic media universe and Rocco’s personal friends that include Miami’s elite, this year all will have the opportunity to walk on the Susan G. Komen for the Cure pink carpet.
“I wanted to thrill my guests that have come to expect an amazing production for my anniversary bashes and this year I decided to join forces with all my partners and deliver my favorite elements: hair and make-up design, fashion, music, and philanthropy,” says Leonardo Rocco, president and CEO of Rocco Donna Hair & Beauty Art. “To me, these components bring beauty, light and enhances one’s spirit, and to me that is what my new 2010 ‘Circus’ collection encompasses; it opens the door to imagination and ingenuity.”
“With our focus on the new 2010 collection, we see this debut as a stepping stone to creating a platform to exhibit all our partners that together bring beauty and light into a woman’s world,” according to Elias Maida, creative director and partner in Fashion Box Studios. “This five-year anniversary is all about extending the tradition that has become very popular and also bringing it to a different level and that is why we are showcasing various acts, just like in a circus”.
To enhance the celebration of hair and beauty, Rocco is proud to announce that Suave® Professionals® will support the anniversary as its Presenting Sponsor. Suave® has been a strong believer in Rocco’s talent since 2008 when the brand named him a spokesperson for its hair care products. Suave® Professionals® was a natural partner for Rocco since its products are of professional quality, and have salon-inspired packaging, all at a guilt-free price. “Partnering with Suave® Professionals® was an easy decision because it provides salon proven performance at an affordable price; and I am honored that this brand will play a significant role in my five-year celebration”, adds Rocco.
Joining Suave® as a gold partner is TACA Airlines, a leading airline in Central America and the Caribbean and strong supporter of the arts and cultural events. “TACA Airlines has been an avid supporter of emerging Latin American talent and is a friend to the Latin American art and fashion world,” says Alejandro Crocker, designer for Equinoccio Equinoccio. “Without TACA’s support, my presence and contribution to my dear friend Rocco’s bash would not have been the same.”
In addition to Crocker’s Asian inspired collection, guests will be entertained by Venezuelan singing sensation Marger, who has an enviable voice and a bubbly personality which makes a huge splash wherever she goes. Marger will perform high-energy sound tracks from her debut album “Como te digo.”
To support National Breast Cancer Awareness Month in October, the hair and beauty expert has decided to partner up with Susan G. Komen for the Cure and have a pink carpet for all his celebrity and VIP guests. “Miami-Dade has the highest rate of late-stage breast cancer in Hispanic women compared to the rest of the U.S.”, noted the hair design guru. “Seventy-five percent of my clients are women and it is important to me to raise awareness to one of their very real threats”.
Other partners include Todo Dulce, Miami’s premier bakery known for their unique, high quality, exquisite cakes and also Citiprint that will provide stylish and memorable invitations to guests.
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ABOUT ROCCO DONNA HAIR & BEAUTY ART:
Leonardo Rocco, a legend in the hair design industry, has been acclaimed as one of the most popular hair artist recognized among celebrities and high profile show business clientele. Celebrities such as: Katy Perry, Jojo, Paulina Rubio, Juanes, Noelia, Emilio Estefan, Belinda, Ana de la Reguera, Alejandro Fernández, Bárbara Palacios, Ricardo Montaner, Candela Ferro, Ana Maria Canseco, Luís Fonsi, Susana Gimenez, Lili Estefan, Fey, Osvaldo Ríos, Catherine Siachoque, Miguel Varoni, Anahi (RBD) Natalia Streignard, Gabriela Spanic among others trust Leonardo Rocco for the treatment of their hair, and work in conjunction with him for interviews, photo shoots, TV appearances and special events.
Leonardo Rocco has enhanced his fame with a great sense of performance and presentation, especially in television and magazines. His expertise has landed him TV show segments on hair and beauty, as well as editorial coverage in magazines such as: Ocean Drive, Nikki Style, Maxim, Selecta, Harper’s Bazaar, Glamour, and his very popular column “Glamorosa con Rocco” in People en Espanol. In addition, Leonardo Rocco was recently featured in Ocean Drive en Espanol’s Power Player Issue as one of the most influential personalities in Miami and his salon was voted “Best Celebrity Haircut.”
Leonardo Rocco is also recognized for his involvement in the community as well as his membership in various organizations such as the Latino Fashion Group, MBCC (Miami Beach Chamber of Commerce), and the SFHCC (South Florida Hispanic Chamber of Commerce). His work has been sponsored for events benefiting organizations such as AYUDA, Be Live, Leukemia and Lymphoma Society and the Fashion Art Ball, which benefits every year the Cystic Fibrosis Foundation.
For additional information, please visit www.roccodonna.com.
ABOUT SUAVE® PROFESSIONALS®:
Suave® Professionals® provides salon-proven performance without the salon price. With formula upgrades in early 2009 for its Shampoos and Conditioners, as well as salon-inspired packaging, Suave® Professionals® brings salon quality products into your home. Visit www.ViveMejor.com/Suave for Rocco’s essential hair tips.
Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.
In the United States, the portfolio includes major brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs nearly 12,000 people in both the United States and Puerto Rico – generating nearly $10 billion in sales in 2008. For more information, visit www.unileverusa.com.
ABOUT TACA AIRLINES:
TACA has managed to unite all America, throughout 3 hubs (El Salvador, Costa Rica and Peru) with an extensive route system that serves 41 destinations in 22 countries with new generation Airbus 319, 320, and 321, as well as new Embraer E190 jets configured in two classes: Business Class and Economy Class. Its recent re-branding and new Business Class proposals ensure that passengers will enjoy comfortable leather seats, more space and special Premium options such as: selection of wines and coffees, travel kits for long flights, among many other details aimed to provide passengers with the best traveling experience on board Business Class.
During 2008 the airline served approximately 5.5 million passengers, operating an average of 150 daily departures. The airline continues to work to provide a friendly, efficient and world class service for today’s modern traveler. This effort that has been recognized by its passengers with the distinction of the Skytrax Award for the Best Airline in Central America and the Caribbean. More about TACA and its services can be found at www.taca.com.
ABOUT MARGER:
Singer and songwriter Marger, has just completed launching of her first album “Cómo te digo”. This work includes songs that grant her great satisfactions; the love song “TUYA OTRA VEZ “, musical theme of the successful Latin soap (telenovela) “El Rostro de Analía”, has had a blockbuster hit in over 21 countries around the world, opening for her international doors, especially in countries such as Chile, Ecuador, Panama, Croatia, Peru, and Bolivia, among others. Her first single “QUIERO QUE TU AMOR SE VAYA” has been heard on radio in America, Puerto Rico, Chile, and Bolivia with great acceptance, as well as its video captured the public’s attention. Her new single “COMO TE ATREVES” after only a few weeks from its release is already climbing the charts, being placed in the first radio spots in Miami and very soon in Puerto Rico, New York and the East Coast. You can not miss the opportunity to listen to this artist and her production which is already the talk of the town. Visit her page at www.myspace.com/margermusic and her youtube channel www.youtube.com/margermg to see her videos.
ABOUT SUSAN G. KOMEN FOR THE CURE:
Because 10 million women around the world could die from breast cancer in the next 25 years without the cure, Susan G. Komen for the Cure is fighting every minute of every day to save every life. Komen for the Cure has a national toll-free breast cancer helpline that is answered by trained, caring volunteers whose lives have been personally touched by breast cancer. Armed with the latest breast health information, helpline volunteers are committed to providing timely and accurate information to callers with breast health and breast cancer concerns. For immediate response to questions, local resources or moral support, call: 1-877-GO-KOMEN (1-877-465-6636). For additional information, please visit www.komenmiaftl.org.
ABOUT FASHION BOX STUDIO:
Fashion Box Studio, Inc. is a firm that creates platforms for the promotion of mass-market brands and luxury products with high recognition and prestige worldwide. Among their most important creations, you will find “Fashion Art Show” presented by MasterCard, a show that reunites talents and products that are considered “Masters of Excellence”. Another masterpiece is an annual event for charity, which carries the name “Saving the Planet with Style” whose second edition will be held in March of 2010. You will also find Equinoccio Equinoccio by Alejandro Crocker, an exclusive ready-to-wear collection for women. The “Miami Hair & Fashion” platform, which has been created in alliance with Leonardo Rocco of Rocco Donna Hair & Beauty Art and now a day the company is also in pre-production of the first edition of “Key Biscayne Fashion Week”. These are the products that the firm will be developing as a priority and are concepts that will carry the image of Fashion Box Studio Inc. as the company’s stamp. For additional information, please visit www.fashionboxstudio.com.
ABOUT EQUINOCCIO EQUINOCCIO:
Luxury ready-to-Wear collection for women by Alejandro Crocker. Creating a message that proposes a brand that is developed with the same ethical principal as it is manufactured is a challenge. Each piece is armed with ancestral handmade seam techniques and in an atmosphere that suggests spiritual prosperity.
Kimonos, Caftans and Fajins embroidered in copper threads, accessories and hand-made pieces crafted with 200 year-old preserved fabrics and laces. Authentic Saris from legendary India that have been rescued and fused together with contemporary silks; a minutely calculated and reconstructive labor, transformed into designs created for the confident women and lovers of sophisticated outlines and cuts.