Beginning September 30, 2024, KEY energy drink will be available in all 420 Sprouts Farmers Market locations nationwide, featuring its three flavors: Ginger Lime, Grapefruit Peach, and Pineapple Passionfruit. This partnership marks a significant expansion for KEY, which has grown from select retailers in New York to over 700 stores, including recent additions in Los Angeles at Erewhon.
Designed to provide clean, long-lasting energy, KEY is an all-natural, sugar-free beverage made from ketones—offering a healthier alternative to traditional energy drinks that often rely on sugar and high caffeine levels. Each 12 oz can contains zero sugar and only 80 mg of caffeine from natural green tea, aiming to deliver energy without the spikes or crashes typically associated with energy drinks.
“We’re bringing real energy back to the energy drinks category,” said co-founder Karishma Thawani, highlighting the brand’s alignment with Sprouts’ health-conscious consumer base. Co-founder Tekla Back emphasized KEY’s commitment to natural ingredients and wellness.
With a combined 35 years of experience in the consumer packaged goods sector, the founders have identified a gap in the market for functional energy drinks that cater to modern consumers. Their innovative approach has garnered recognition, including the Mindful Award for Best Overall Food & Beverage Innovation. KEY ranks highly among ready-to-drink ketone products on Amazon and is also available via its website, drinkKEY.com, and various independent retailers.
Sprouts Farmers Market, headquartered in Phoenix, is known for its dedication to natural and organic products. The store format promotes wellness with a focus on fresh produce and better-for-you offerings, making it a fitting retail partner for KEY.