Open from October 1st – December 30, 2024 (offering tours from October 1st to October 5th)
Terranova Unveils Exciting New Christmas Pop-Up Store in Collaboration with Joy By
Joy By to Offer Exclusive, Luxurious Christmas Decorations, Opening Just in Time for the Holiday Season
Terranova Corporation announces the debut of Joy By, a Christmas-themed pop-up store opening on October 1st. Specializing in luxurious and personalized holiday decorations, Joy By will occupy a 5,700-square-foot space at 348 Miracle Mile for a limited 90-day run. Mindy McIlroy, president of Terranova, and Lauren Robbins served as the leasing agents for the deal.
Originally based in Dubai, Joy By marks the U.S. expansion of the luxury brand Irony Home, a name synonymous with Christmas. With over 30 years of experience in delivering personalized, high-end Christmas decor and mall pop-ups, Irony Home has sold over 10 million ornaments, completed more than 400 hotel projects, and installed 3,000 Christmas trees since its creation. Joy By’s seasonal location in Coral Gables is set to empower clients to fully embrace and celebrate the magic of Christmas.
“Opening a Joy By pop-up store in Coral Gables is a dream come true. Miracle Mile is such a vibrant area, and we’re excited to share our passion for Christmas with the community,” said Stephanie Dardenne, Founder and CEO of Joy By. “With this new location, we hope to inspire and empower our clients to make their holiday season even more memorable,” she added.
In 2018, Irony Home embraced the pop-up store trend by partnering with Mall of the Emirates, transforming mall spaces into Christmas wonderlands and becoming a top destination for holiday enthusiasts. These pop-up stores typically operate for 90 to 120 days, opening around September or October and closing by mid-January. Before launching pop-up stores, Irony Home had a successful track record of creating Christmas decorations and installations at prestigious hotels worldwide, including the Burj al Arab Dubai and Montage Laguna Beach.
“Joy By is a great addition to Miracle Mile. Their reputation for creating upscale, immersive Christmas experiences aligns well with our vision for Miracle Mile,” said Mindy McIlroy, President of Terranova. “We expect Joy By’s presence to drive more traffic to Miracle Mile and enhance the holiday shopping experience, attracting visitors from all over South Florida,” she added.
Joy By’s presence at Miracle Mile promises an immersive and festive Christmas experience, featuring innovative designs, premium decorations, and a vibrant holiday atmosphere. In addition to their luxurious Christmas decorations, Joy By will host biweekly decorating classes, family-friendly events, and meet-and-greet photo opportunities with Santa, enhancing the holiday experience and fostering community engagement. These holiday-themed activities will draw more visitors to Miracle Mile, creating a lively and welcoming environment for all. For more information, visit www.terranovacorp.com.