7 For All Mankind, the leader in luxury denim, continues to merge the worlds of art and fashion through an innovative new collaboration with interior design powerhouse Jonathan Adler. Launching just in time for summer 2010, this unique collection of men’s and women’s apparel perfectly blends the sophistication of 7 For All Mankind with the playful nature of Jonathan Adler. Both brands have a huge following within their respective niches and also have an extreme passion for the craft of design, making this collaboration a natural fit. This limited edition collection marks Jonathan’s first-ever foray into the world of fashion design.
Working in tandem with the 7 For All Mankind design team, Jonathan was given access to 7 For All Mankind’s fits, fabrics and washes in order to create pieces that he felt truly captured the Jonathan Adler aesthetic. He brought several of his iconic patterns to the collection including his famous bamboo, keyhole and Acapulco prints. 7 For All Mankind denim, corduroy and knits act as the blank canvas for Jonathan to showcase his own whimsical detailing. From custom colored labeling and lacquered buttons, to Adler-influenced logos and stitching, each piece in the collection embodies both the spirit of 7 For All Mankind and the modern freshness of Jonathan Adler.
“I was thrilled to collaborate with 7 For All Mankind because I literally wear jeans every day and I have been a Seven jeans aficionado from the get-go. As a lifestyle brand, we want to give everyone everything they could ever need to live a glam, chic life. It has been so exciting to have the chance to extend our aesthetic into apparel, especially with 7 For All Mankind because we all know everyone needs jeans! It couldn’t have been a more perfect union for me,” said Jonathan Adler.
The eclectic line of men’s and women’s denim & sportswear consists of three different and cheeky themes: Deluxe, Rustic and Pop. Each theme works together to tell the combined story of both 7 For All Mankind and Jonathan Adler. Delu
xe is perfect for cruising around in a convertible in Palm Beach while the Rustic collection brings Jonathan’s earthy modernism into the closets of that adventurous weekend traveler. Pop adds a burst of preppy brights & whites for a distinctly East Egg feel.
The Jonathan Adler for 7 For All Mankind collection will launch in 7 For All Mankind boutiques nationwide and at www.7forallmankind.com mid-May 2010. The collection will retail from $90 – $210.
For more information about Seven For All Mankind, please visit: www.7forallmankind.com.