The live runway was staged at the official PARAISO Miami Beach fashion pavilion on June 9th, 2023 with the collection now on sale at Kittenish.com
After a successful launch last year as one of Miami Swim Week’s hottest fashion shows, Jessie James Decker returned to Miami Swim Week with jubilant cheers for her latest collection of swimwear and accessories from her Kittenish apparel brand at PARAISO Miami Beach (a.k.a. Swim Fashion Week®), the world’s largest marketing event for the Swimwear and Resort Wear industry on June 9, 2023, at 6:00 pm.
The country singer, songwriter, TV personality, fashion designer, beauty and lifestyle entrepreneur, and a New York Times bestselling author, Jessie James Decker kept the presentation fun and flirty with some of swim week’s top models celebrating all female shapes and sizes including Cindy Prado (@cindyprado – 2.7M followers), Alexa Collins (@alexacollins – 2.4M followers), Cydney Moreau(@cydrrose – 1.3M Followers), Mariana Morais (@maarebeaar – 1M followers), Angela Babicz (@angelababicz – 612K followers),Skyler Simpson (@skylersimpson – 873K Followers), Kyra Green (@kyra212green – 401K Followers), Tori Green (@Tori212green – 401K Followers), Leidy Amelia (@leidy.amelia – 414K followers), Justine Ndiba (@justinejoy312 – 485K followers), and Jilissa (@Jilissa – 1.8M followers), amongst others.
“Kittenish is about being playful, fun, flirty, and sassy, and this swim collection displays just that”, states Jessie James Decker. This year she came to the design team with a unique vision of combining her love for a European aesthetic with her identity as a southern babe to create her best swim collection yet! Jessie captured this aesthetic by carefully selecting romantic shades of red, vibrant greens, and a mix of warm neutrals. Jessie loves traveling abroad and the romantic, sexy appeal of Italy and the Mediterranean coast so the collection keeps it spicy with subtle hints of Mediterranean prints, animal inspired prints, and textured fabrics to give this collection that flirty Kittenish touch.
Jessie and the Kittenish team are proud to say that we kept mama Earth in mind as we sourced eco-friendly fabrics to create several of the suits in this collection. They are also proud of keeping functionality and versatility between styles as a top priority.
Sponsor partners including Zooz Group, Virgin Voyages, and AminoLean Energy Drink supported the event with promotion and gifting as one of Swim Week’s must attend events. Additionally, The Miami Edition hotel hosted the exclusive after-party at their Tropicale with specialty drinks by Blue Ice Vodka, Mijenta Tequila, Whispering Angel Rose wine.