After releasing his highest charting album this year, Talk Dirty, which includes five platinum singles and numerous top 10 hits, Jason Derulo will take the stage at Cotton’s 24 Hour Runway Show on Friday, November 7, during the10:00 p.m. EST hour. Performing during the “Favorite Live Concert” moment, the superstar along with his backup dancers, will kick off the opening night of the runway show while bringing the moment’s theme to life with songs such as “Talk Dirty” and “The Other Side.”
With “The Moments of Our Lives” as this year’s runway show theme, a different “cotton moment” will be celebrated each hour. In partnership with PEOPLE, a unique look will be seen on the runway every minute of the 24-hour event — for a total of 1,440 cotton looks. The show also will be streamed online LIVE on TheFabricOfOurLives.com, PEOPLE.com, EOnline.com, PeopleEnEspanol.com, InStyle.com, Entertainment Weekly’s EW.com, Essence.com, SouthernLiving.com and RealSimple.com. Hosts for this year’s show include Giuliana and Bill Rancic, Jason Kennedy, Michael Yo, Scott Evans and Ellie Rodriguez.
Featuring more than 75 brands and designers, a complete line-up of Cotton’s 24Hour Runway Show apparel partners can be seen at https://www.thefabricofourlives.com/24-hour-runway-show/show-line-up. For more information on Cotton Incorporated and Cotton’s 24 Hour Runway Show, visit TheFabricOfOurLives.com.