Jagermeister, the brand known for decades of involvement with rock and metals bands, continues to own the concert circuit with the announcement of the 2010 Fall Jagermeister Music Tour, North America’s biggest thrash tour in 20 years with the 1991 original “Clash of the Titans” lineup – Slayer, Megadeth and Anthrax. The brand’s 17th Music Tour will bring three of the hardest hitting metal bands in the world to one stage and will feature complete performances of Slayer’s much lauded Seasons In The Abyss album from 1990, Megadeth’s landmark 1990 album Rust In Peace, and the return of Anthrax’s singer Joey Belladonna. The tour kicks off September 24 and will play 20 venues across the nation.
“I’ve been working with Jagermeister since 2004 to try to make the first Jagermeister Music Tour Trifecta happen,” said guitarist Kerry King of Slayer. “I always have such a killer time on the Jagermeister Music Tour, and this time we’re coming through with Megadeth and Anthrax so you know everyone will be on the top of their game for these shows.” Megadeth’s Dave Mustaine adds, “It is a rush to finally be a part of the Jagermeister Music Tour!”
“Slayer has been a long time friend and supporter of the brand,” says Bill Henderson, Senior Vice President Marketing and Advertising at Sidney Frank Importing Company, Inc. “Jagermeister has been sponsoring them since 2001 and named them as headliner of both the 2003 and 2004 Fall Music Tours. It is great to work with them again and know that adding Megadeth and Anthrax to the program will make this a tour to remember.”
In the beginning, when there were no blueprints, no set paths, no boundaries or steps to follow, SLAYER assaulted the world with its new hybrid of metal and punk. Heavier, faster and darker than the rest, Slayer – guitarists Kerry King and Jeff Hanneman, vocalist/bassist Tom Araya, and drummer Dave Lombardo – set the new standard that all others continue to follow. And that has continued through to 2010. Revolver, SPIN and Metal Hammer have all named Slayer “Best Live Band.” Esquire presented them with an Esky Award. They’ve got two Grammys, a Kerrang! Hall of Fame Award and multiple Revolver Readers’ Poll Awards. For this fall’s Jagermeister Music Tour, Slayer’s Tom Araya promises “no ballads, no acoustic numbers, no slow tempos.”
For the past two decades, Megadeth’s storied career, including more than 20-million worldwide sales and eight Grammy nods, has not only set standards in hard rock and metal, but defined them. Megadeth’s signature shredding and rousing lyrics have drawn fans in since the band’s beginnings, and are the very things that keep them interested, excited, and of course, head-banging, at every turn. Founding vocalist/guitarist Dave Mustaine, a NY Times best selling author who was the recipient of the first annual Golden God Award at the inaugural Revolver Golden God Awards in 2009, is renowned for his ability to use the vehicle of music to shake things up, to make a point and to rattle your brain, literally, figuratively and sonically, which he did with 2009’s ENDGAME, which received some of the highest critical accolades of the band’s already impressive career. The band’s fourth album, Rust In Peace, saw the band cement their status as one of the most important metal bands with masterpieces like “Hanger 18” and “Holy Wars…The Punishment Due.”
With worldwide sales in excess of 10-million, Anthrax, who along with Metallica, Slayer and Megadeth, is credited with originating the thrash genre, is about to celebrate its 29th year as a band, and continues to be one of metal’s all-time great acts. Over the band’s career, Anthrax has received multiple Gold and Platinum albums, multiple Grammy nominations, and a host of other accolades from the press, industry and fans. Earlier this year, Anthrax announced that vocalist Joey Belladonna, an essential part of Anthrax’s lineup from 1985 to 1992, was rejoining the band, and has taken his place onstage this summer as Anthrax has joined Metallica, Slayer and Megadeth – The Big Four founding members of Thrash – as co-headliners of a series of Sonisphere Festivals in seven European cities. Plans are for the “classic era” Anthrax to write and record a new album for a 2011 release.
The Jagermeister Fall Music Tour will feature Jagermeister custom prizes from tour sponsors Schecter Guitars and Peavey Electronics. In addition, Jagermeister will be hosting nightly text-to-win giveaways including Tap machines and other branded POS. Giveaways are subject to state and local laws and participants must be of legal drinking age or older. The Jagermeister Fall MusicTour will be produced by Synergy Global Entertainment, Inc.
Register to win VIP tickets and backstage access, where legal at www[dot]jagermeistermusictour[dot]com
JAGERMEISTER IS DEDICATED TO MUSIC, NOT UNDERAGE DRINKING.
About Jägermeister
Jägermeister, which translates to “master hunter”, is the #1 selling imported liqueur in the United States and one of the top shot brands in the world. The liqueur is based on a secret recipe, combining 56 different natural ingredients, including select herbs, blossoms, roots and fruits from every corner of the globe. Jägermeister, with the distinctive square bottle, was developed in 1934 in Germany and the brand quickly gained global fame through its innovative marketing, unique taste profile and its association with good times. Jägermeister Liqueur is 35% Alc./Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY www.jager.com. Jägermeister is available in the following sizes in the United States: 50ml, 100ml, 200ml, 375ml, 750ml, 1L, 1.75L.
About Synergy
Synergy Global Entertainment, Inc. is the United States premier traveling festival production company. SGE produces the Jägermeister Music Tours as well as the Rockstar Energy Drink Uproar Festival and co produces the Worldwide Rockstar Taste of Chaos as well as the Rockstar Energy Drink Mayhem Festival. In 2010 alone SGE will produce over 125 Large Music Festival Events in over 100 cities in 15 countries throughout the world with attendance in excess of 1 million people. Company principals John Reese and John Oakes have a combined 32 years of experience in artist management, large scale festival production and brand integration and have worked with artists as diverse as Guns N Roses and The Cure. SGE excels at integrating brands needs with large scale musical entertainment.”Jägermeister is our newest client and we have a strong three year relationship working with them on MAYHEM. They are a company that completely understands what their brand is all about and together we feel like we can present successful, fresh ideas in the integration of their product and fans of music.” John Reese, CEO of SGE.
JAGERMEISTER FALL MUSIC TOUR SCHEDULE
SEPTEMBER
24 Superpages.com Center, Dallas, TX
25 AT&T Center, San Antonio, TX
26 Verizon Wireless Theatre, Houston, TX
28 Lakefront Arena, New Orleans, LA
30 Civic Coliseum, Knoxville, TN
OCTOBER
1 The Arena at Gwinnett Center, Atlanta, GA
2 Hard Rock Live, Orlando, FL
3 Bayfront Park Amphitheatre, Miami, FL
5 Hampton Coliseum, Hampton, VA
6 1st Mariner Arena, Baltimore, MD
8 Nassau Veterans Memorial Coliseum, Uniondale, Long Island, NY
9 Toyota Pavilion @ Montage Mountain, Scranton, PA
10 LC Pavilion, Columbus, OH
12 Freedom Hall, Louisville, KY
14 War Memorial Coliseum, Ft. Wayne, IN
15 DeltaPlex, Grand Rapids, MI
16 Eagles Ballroom, Milwaukee, WI
19 Maverik Center, Salt Lake City, UT
20 The Pearl, Las Vegas, NV
21 Gibson Amphitheatre, Hollywood, CA