IT’SUGAR, one of the largest specialty candy retailers in the U.S., has opened a 3,500-square-foot candy store at Dania Pointe in Dania Beach, Florida.
The Dania Pointe store is the ninth IT’SUGAR candy store in South Florida and epitomizes what the brand is known for: hundreds of varieties of over-the-top sweets, humorous products, and immersive candy experiences with featured shops, such as, Sour Patch Kids, OREO, Nerds, Skittles, Reese’s, and Starburst. It also includes areas devoted to retro and international candy, TikTok-trending treats, and much more, providing endless playful entertainment for sugar enthusiasts of all ages.
“IT’SUGAR is more than a candy store,” says Jeff Rubin, founder and CEO of IT’SUGAR. “We have one of the most expansive assortments of confectionery treats, alongside a curated collection of in-demand candy licensed merchandise, such as apparel, scented candles, and more. IT’SUGAR transforms how the world experiences their favorite ‘sugary’ treats.”
The grand opening kicks off a robust year of store openings for IT’SUGAR, which includes a two-story and over 16,000-square-foot candy department store in Bayside Marketplace in Miami early this summer. 
Dania Pointe is a 102-acre premier South Florida mixed-use development, where nearly 1 million square feet of retail, entertainment, and restaurants are complemented by Class A offices, a full-service Marriott and AC Hotel by Marriott, luxury apartments and public event space.
IT’SUGAR is located in Dania Pointe, at 139 S. Compass Way, Dania Beach, FL 33004, Space 92, next to Rodizio Grill and across from The Lawn.
IT’SUGAR is a member of BBX Capital Corporation’s family of companies and a subsidiary of BBX Sweet Holdings. For more information, please visit www.itsugar.com.