Luxury Swiss watchmaker Hublot capped off the week of its annual Hublot Loves Art series by bringing together street artists and Hublot brand ambassador, Shepard Fairey and friend of the brand Tristan Eaton, alongside famed American photojournalist Martha Cooper and curator and street art authority Evan Pricco in a collaborative panel discussion on street art and time, provocation, and inspiration.
Hosted in a private mansion on the exclusive Palm Island off South Beach, the interactive art talk and private dinner brought to life Hublot’s prominent art partnerships celebrating with VIPs, media, influencers, and friends of the brand. Notable attendees included CEO of Best Buddies Anthony Shriver, Ferrari Squadra Corse driver Martin Fuentes, and artist CRIME BY DESIGN. Guests enjoyed a host of surprise double-billing of entertainment including a DJ set by Shepard Fairey himself!
Hublot welcomed Shepard Fairey, American contemporary street artist and graphic designer, as an official brand ambassador earlier this year and launched the Big Bang Meca-10 Shepard Fairey timepiece in celebration of the creative partnership. The model is part of the Big Bang Meca-10 family, a newer innovation on Hublot’s signature style with the brand’s in-house manual movement, a gear-driven mechanical aesthetic, and a 10-day power reserve. Accentuating this mechanical architecture, an opening at 3 o’clock sees Shepard Fairey’s “STAR GEAR” logo.
Tristan Eaton, visionary street artist and muralist, was Hublot’s first street artist partner and has created two limited-edition timepieces with the watchmaker. Eaton unveiled his first collaboration with Hublot, the Classic Fusion Aerofusion Concrete Jungle, in 2016 as a tribute to New York City – the brand’s first concrete timepiece. He honored the East Coast again with his second edition, the Classic Fusion Bronze, featuring brushed bronze and polished gold-plated appliques to represent East Coast “Fortune”, highlighting the Charging Bull sculpture symbolizing New York City’s Financial District.
Shepard Fairey noted, “Hublot is approaching watch design and collaborations from unexpected angles, and tonight’s Art Talk here in Miami with my friends Tristan Eaton and Martha Cooper will invite everyone into a unique conversation inspired by our craft. I always thought I’d admire art and be a spectator in the culture but to be in the eye of the hurricane and fusing my art with Hublot is really special.”
Ricardo Guadalupe, Hublot CEO, commented, “Hublot and Shepard share a unique vision, and their disruptive approach to their art is consistently first, different, and unique – a philosophy that explains the core of our brand. Hublot is excited to join forces with icons in the world of art as we bring our shared passion to life in the form of a panel discussion to close our
week of exciting events.”
Hublot’s continued passion for the arts and dedication to its “Art of Fusion” philosophy allows for these partnerships and ambassadorships to be brought to life in Miami’s talented art and design community. The panel, moderated by Hublot of North America President Jean-François Sberro, offered a unique insight to understanding the relationship between art and horology, creating a dialogue among Shepard Fairey, Tristan Eaton, Martha Cooper, and Evan Pricco.