Thursday, May 5 ahead of the inaugural Formula 1 Cryto.com Miami Grand Prix 2022, Heineken® will be hosting an exclusive event to kick off the race weekend and launch the latest iteration of their ‘When You Drive Never Drink’ responsible consumption campaign.
Hosted in the heart of Miami at the exclusive 1111 Lincoln Road event space, in partnership with McLaren, the event will feature a series of activations, VIPs, and special guests including the McLaren racing team, W Series and many more.
- What: Heineken When You Drive Never Drink campaign launch event
- Date: Thursday, May 5, 2022
- Time: from 7pm to 11pm
Location: McLaren Speed Shop, 1111 Lincoln Road, Miami Beach, FL 33139