Hard Rock International is teaming up with Playing for Change and the Playing For Change Foundation to lend its legendary stages to emerging talent around the world as part of a new concert series, UNDISCOVERED Powered by Hard Rock. With the first series of performances starting May 12 and running through June 30, 50 local bands will play 50 days of music at 20 different Hard Rock Cafe locations throughout Europe, North America and Asia. From Barcelona to Memphis, TN, guests are invited to catch the concerts live and make a donation in support of local artists worldwide.
“We’re thrilled to partner with an exceptional organization like Playing For Change to kick off our UNDISCOVERED concert series that gives deserving local artists a global stage to showcase their incredible talents,” said Keith Sheldon, President of Entertainment for Hard Rock. “As Hard Rock Cafe continues to build affinity with the music community that has support our brand for over 50 years, we continuously strive to serve as a home for emerging artists worldwide on their journeys as performers.”
Playing For Change was created to inspire and connect the world through music. Founded in 2002 under the belief that music has the power to break down boundaries and overcome divisiveness, Playing for Change has produced over 400 videos, recorded over 1,200 musicians in 60 countries, and touched the hearts of over 2 billion viewers through music videos, performances and school programs.
The UNDISCOVERED concert series will highlight artists like the Playing For Change Band, Los Pinguos, DON VITO, Bikram Sambat, Modjorido, Whiskey 6 and many others, who will also have an opportunity to showcase their memorabilia at their local Hard Rock Cafes alongside Hard Rock’s legendary collection. Participating Hard Rock Cafe locations include: Barcelona, Kathmandu, Bali, Boston, Miami, Hollywood Blvd, Paris, Seattle, Philadelphia, San Francisco, Bucharest, New Orleans, Key West, Johannesburg, London Old Park Lane, London Piccadilly Circus, Tokyo-Roppongi, New York, Atlanta, Nashville and Memphis.