Hard Rock International to Preview and Release a “Teaser” Sneak Peek of its First Big Game TV Commercial,
Starring Jennifer Lopez and Entitled “The Hype;”
Multiple A-List Celebrity Cameos to be Revealed with Wardrobe and Props on Display;
“Live Like a Legend” $2 Million Giveaway to be Announced;
“Teaser” Segment to be Made Available at Press Conference
Ad shot entirely at Seminole Hard Rock Hotel & Casino Hollywood
And produced by filmmaker Michael Bay of “Armageddon,” “Transformers” and “Bad Boys” fame
Includes among the most A-list celebrities of any commercial set to air as part of this year’s Big Game television broadcast
And is believed to be this year’s only Big Game ad by a company based in Florida.
Hard Rock International will preview and release a “teaser” sneak peek of its first Big Game TV commercial starring Jennifer Lopez and entitled “The Hype.” The ad is a star-studded production by filmmaker Michael Bay of “Armageddon,” “Transformers” and “Bad Boys” fame. Shot entirely at the Seminole Hard Rock Hotel & Casino Hollywood in early January, the commercial includes among the most A-list celebrities of any commercial set to air as part of this year’s Big Game television broadcast and is believed to be this year’s only Big Game ad by a Florida-based company. It is scheduled to air immediately prior to the Big Game Halftime Show. Details of Hard Rock’s “Live Like a Legend” $2 Million Giveaway will also be announced.
WHEN: Wednesday, Jan. 29, 2020
Set up at 10 a.m.
Press Conference and Preview Beginning at 10:30 a.m.
Wraps approximately 11:15 a.m.
WHO: Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming