In honor of Breast Cancer Awareness Month, Hard Rock International has launched its 25th annual PINKTOBER campaign, aiming to raise funds through various global initiatives. The company has previously raised over $12 million for breast cancer research, including $1.3 million in 2023 alone. To kick off this year’s efforts, Hard Rock will donate $100,000 to the American Cancer Society to support advocacy, research, and patient support initiatives.
The campaign features an exciting lineup of auctions and offers across Hard Rock’s Hotels, Cafes, Casinos, and digital platforms. A portion of proceeds from these activations will benefit the Hard Rock Heals Foundation, furthering awareness and research efforts worldwide.
Stephanie Piimauna, Senior Vice President of People & Inclusion at Seminole Hard Rock Support Services, emphasized the company’s commitment to supporting global researchers working toward a cure for breast cancer, expressing gratitude to partners and guests for their continued support.
Among the standout features of this year’s campaign is a once-in-a-lifetime auction running from October 1 to November 22, 2024, on QTEGO. Fans can bid on exclusive items, including autographed pink cleats worn by soccer star Lionel Messi during a historic Inter Miami CF match and racing gear worn by Max Verstappen and Sergio Perez from Oracle Red Bull Racing. Proceeds from the auction will benefit both the Hard Rock Heals Foundation and Wings For Life.
To commemorate 25 years of support, Hard Rock Hotels will donate 25 all-inclusive stays to breast cancer survivors, while also offering unique experiences that combine music and philanthropy. Guests can enjoy a limited-edition “Stronger Together” pink vinyl record and participate in events that include creating custom jewelry from upcycled guitar strings.
Throughout October, Hard Rock Cafes will serve burgers and sandwiches on specialty pink buns, and casinos will donate a portion of gaming proceeds to the cause. Limited-edition PINKTOBER merchandise, including tote bags and apparel, will be available in Rock Shops®.
Additionally, players can engage with Hard Rock’s mobile and desktop gaming platforms, earning rewards while contributing to the campaign. Hard Rock Bet will also support PINKTOBER by donating to the Hard Rock Heals Foundation for every new player referred.
For more details on how to support PINKTOBER, visit www.hardrock.com/PINKTOBER or donate at donate.cancer.org.