The Wolfsonian–FIU presents A Prescription for Good Branding this Friday, March 26 at 7pm. Scott Piergrossi, vice president of creative development at Miami-based Brand Institute, sits down with Neil Flanzraich, former president of IVAX Corporation, to discuss the process of branding pharmaceutical drugs from naming to marketing, how it affects competition with generic drugs, and the larger societal implications. This event coincides with the opening of the gallery display, Advertising for Health, presented in celebration of the inaugural year of the FIU Herbert Wertheim College of Medicine.