PRESIDENTE Unveils Official T-shirt for FUNKSHION Fashion Week Miami Beach

prestshirtMiami, FL — Monday, October 12, 2009:  Presidente and Presidente Light, the Official Imported Beer for this year’s celebrated FUNKSHION Fashion Week Miami Beach, has announced the winner of its design contest for the official t-shirt of South Florida’s premier week of style and celebrity.
 
Valerie Cabrera, 21, from the Dominican Republic, will have her t-shirt design unveiled to the media during FUNKSHION Fashion Week Miami Beach press registration at the Nicole Miller Store in Miami Beach, hosted by Nicole Miller, at 656 Collins Avenue, on Wednesday, October 14 between 6:00 p.m. and 8:00 p.m.  The official Presidente t-shirt of FUNKSHION Fashion Week Miami Beach will be available as a special gift to the media on the opening day of events.
 
In September this year, Presidente USA, in partnership with Miami International University of Art & Design, invited students to submit design ideas that would capture “The True Taste Of The Caribbean” – Presidente’s unique and multi-cultural brand philosophy.  More than 35 students from the MIU fashion department put forward their ideas, from which a total of six finalists were chosen by a committee from the fashion department’s faculty.  Valerie’s chosen concept emerged as the winning design with a stylish depiction of the Presidente bottle featuring a series of fashion-forward messages developed to appeal to the style-conscious mind and blend fashion with the Presidente’s “True Living” message.
 
“I am truly thrilled to be chosen as the winner of the t-shirt design contest for this year’s FUNKSHION Fashion Week Miami Beach,” said Cabrera.  “I felt that the wide and popular recognition of Presidente’s green bottle was the most appropriate way of expressing my vision for representing the brand within a fashion context.  I’m so excited to see my design come to life and being worn during the upcoming week of events.”
 
“Our belief was that Valerie’s design was the most unique and most compelling as a representation of our brand essence,” said Melissa Giles from Presidente USA.  “We are pleased to be unveiling her design on Wednesday, as the Official t-shirt, and to commemorate our involvement as an official sponsor of this year’s FUNKSHION Fashion Week Miami Beach and its week-long showcase of cutting-edge designers.”
 
“Valerie is one of our most talented students,” said Charlene Parsons, Department Chair of Fashion at Miami International University of Art & Design.  “Our six chosen finalists all created some truly amazing concepts and our faculty found it quite difficult to decide on the final winner.  After much deliberation, we felt Valerie’s unique design really embellished the Presidente brand and was the most comprehensive in meeting the design brief put forward to our students.”
 
“We are delighted to welcome Valerie as the winner of Presidente’s t-shirt design contest for FUNKSHION Fashion Week Miami Beach,” says Alexander “Sale” Stojanovic, co-founder of FUNKSHION.  “Starting with our opening press event and unveiling at the Nicole Miller Store on Wednesday, we anticipate Valerie’s t-shirt to be a popular focal point throughout the week and we welcome her to the FUNKSHION family of designers.”
 
As part of its involvement in this year’s FUNKSHION Fashion Week Miami Beach, Presidente Light will be an Official Presenting Sponsor of the fashion show, “A*MUSE” by Richie Rich, featuring Pamela Anderson, taking place at The Setai Hotel in Miami Beach on Wednesday, October 14, starting at 8:00 p.m.

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