Over 700 guests attended the official Fun Wine® launch during Art Basel at the National Hotel in Miami Beach alongside INLIST. Partygoers walked into “Flower Maiden” curated by artist and Fun Wine® Art Director, Miguel Paredes and enjoyed live performances by Geisha dancers, whimsical mermaids, a fashion show by For The Stars Fashion House & Karina Kay, and refreshing libations courtesy of Fun Wine®. The event wrapped up with a declaration by the City of Miami Beach Commissioner Michael Gongora, that December 5 is officially “INLIST” Day. The celebration continued at Miami’s hot new party “Forget Me Not,” which takes place at the Deck at Island Gardens.
Inspired by Miami’s distinct culture and graffiti art scene, Paredes created the design elements for Fun Wine®’s packaging which was displayed throughout the VIP experience during Art Basel. “We build our brand through art, fashion and music,” says Paredes. Fun Wine® has won awards from “Best Packaging” by Beverage Industry Magazine to Silver medals at the World Wine Championship by Tastings.com.
The three award-winning flavors, Coconut Chardonnay, Strawberry Rose Moscato, and Red Sangria each have distinct creative and unique packaging. The Coconut Chardonnay depicts tropical flowers and birds making it perfect for Miami’s endless summer. The Strawberry Rose Moscato is flamboyant with large lips covered in strawberries, and the Sangria has abstract patterns with a flamenco dancer surrounded by roses, symbolizing its Spanish origin. The Fun Wine® design elements feature Paredes’ signature anime cat and monogram.
The company’s CEO and founder Joe Peleg is a graduate of Cornell University Hospitality Management school and has been a key player in the international food and beverage industry over the last 30 years. Peleg created this niche brand to make wine more accessible, visually appealing, low calorie, refreshing and fun for consumers looking to try something new and exciting.