Frederick’s of Hollywood is excited to announce the debut of a sexy new collection of swimwear, “Hollywood Sizzle Pool. Party. Swim.TM” launching at stores in summer 2011. The world-renowned lingerie purveyor will show the entire line for the first time to press and buyers during Miami SwimShow July 17th-20th at the Miami Beach Convention Center. In true Hollywood style, Frederick’s is rolling out the red carpet to celebrate the hottest new swimwear in the industry with an official launch party on July 17th at Mynt Lounge, Miami’s most exclusive celebrity hotspot. Guests can view the collection on Moulin Rouge inspired dancers while listening to performances by DJ Julian Ingrosso and DJ Keidy.
The sultry suits, retailing moderately from $88-$108, take inspiration from the sexy lingerie looks and Hollywood heritage that made the Frederick’s of Hollywood brand iconic. From the new-to-market “CORSETINI™,” inspired by the lingerie purveyor’s extensive corset suite, to a “Tinsel Town” bikini embellished with gold sequins, the sizzling suits are worthy of the hottest pool parties from LA to Miami. The line even boasts an “I Do” bridal bikini and matching train sarong so brides-to-be can flaunt their status at poolside bachelorette parties from coast to coast.
“We are excited to debut our complete line of swimwear, Hollywood Sizzle Pool. Party. Swim.™, a bold collection that fits the varying tastes of beautiful, sexy women everywhere. This collection encompasses the essence of the Frederick’s of Hollywood brand, while successfully bringing us from the bedroom into the fun and sun poolside,” stated Thomas Lynch, Frederick’s of Hollywood Group Inc. Chairman and Chief Executive Officer. “We are confident the collection will be well received in Miami by retail buyers and media at SwimShow.”
Through its multi-channel retail division, Frederick’s primarily sells women’s intimate apparel, swimwear and related products under its proprietary Frederick’s of Hollywood® brand through 126 specialty retail stores nationwide, a world-famous catalog and an online shop at www.fredericks.com.