Fairmont Hotels & Resorts: Green Strategy in the Hotel Industry

© 2009 Veronika Pozmentier

Fairmont Hotels & Resorts: Green Strategy in the Hotel Industry

Environment is everyone concerns and when your business is in the global hospitality industry you both have an incredible responsibility and an incredible opportunity to get millions of guest to share and benefit your awareness about green issues.

Fairmont Hotels & Resorts an environmentally progressive hotel group is committed to responsible tourism since 1990 and is an industry leader in sustainable hotel management with its award-winning Fairmont Green Partnership environmental program.

Fairmont Hotels & Resorts just announced a comprehensive sustainability plan to address its technology infrastructure and information technology (IT) operations.

Green IT becomes the latest component of the Fairmont Green Partnership program and will be rolled out property-wide throughout 2009 with full implementation expected by the end of the year.

Aimed at limiting waste, purchasing responsibly, conserving energy and reducing the company’s overall carbon footprint, Fairmont’s Green IT plan includes the introduction of a workstation power down schedule, electronic waste diversion in markets where programs exist and the development of donation standards aligning with qualified and respected recycling companies and charities.
In addition, Fairmont will optimize purchasing efficiencies including crafting a green procurement policy to ensure the brand uses technology products that are either EPA Energy Star or Electronic Product Environmental Assessment Tool (EPEAT)-rated as well as services that address Extended Product Responsibility (EPR) programs.

Gupta, Fairmont’s senior vice president, technology tells “With technology still evolving rapidly and e-waste on the rise, this is an area where we can make a tangible impact in addition to lowering our overall CO2 footprint. Furthermore, our industry-leading environmental practices are the benchmark by which many other hotel companies measure against, so we’re pleased to expand our green programming into another distinct area of our business.”

In support of the new Green IT initiative, power settings on all Fairmont workstations and laptops, which are centrally managed by the brand, will be set to automatically power down after one hour of inactivity.
By adopting this power management principle, Fairmont expects to reduce its energy consumption by 2,692,683 KwH per year, resulting in a savings of 1,356 tons of CO2, the equivalent of avoiding the burning of 3,155 barrels of oil annually

Fairmont also became a member of WWF’s Climate Savers Program and pledged to proactively cut its overall carbon emissions. About global warming Fairmont has agreed to a brandwide carbon emissions reduction plan and has pledged to reduce operational CO2 emissions from its existing portfolio of hotels by 20% below 2006 levels by 2013.

In addition to publishing “The Green Partnership Guide”, a “going green” handbook used by its hotels and others in the hospitality industry, initiatives include recycling and organic waste diversion in the hotel’s kitchens, purchasing sustainable seafood, a green conferencing solution dubbed Eco-Meet, retrofitting energy efficient lighting, creating rooftop herb gardens at properties, and redistributing gently used goods and food to those in need. For more information on Fairmont’s Green Partnership program, visit www.fairmont.com/environment.

ABOUT FAIRMONT HOTELS & RESORTS: A leader in the global hospitality industry, Fairmont Hotels & Resorts hotels are one-of-a-kind properties situated in some of the most exclusive areas in the world, Fairmont’s portfolio includes 56 world-class hotels, like iconic Fairmont Le Château Frontenac in Québec City, Kenya’s Fairmont Mount Kenya Safari Club, and London’s The Savoy and plans are to develop over 30 new properties in the coming years in destinations as diverse as Shanghai, The Philippines and India.

Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 91 hotels worldwide under the Raffles, Fairmont and Swissôtel brands. The company also manages Fairmont and Raffles branded Residences, Estates and luxury private residence club properties.

For more information or reservations, please call 1-800-441-1414 or visit www.fairmont.com.

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