Ed Hardy, True Religion, Poko Pano, Trina Turk and Tyler Rose – Mercedes-Benz Miami Swim Week

On Saturday, July 16, 2010, guests gathered at The Raleigh Hotel – Cabana Grande at 9:00 p.m. for the debut of Ed Hardy Swimwear Spring 2011 Men’s and Women’s Contemporary Swim Collection.

The edgy apparel and lifestyle brand Ed Hardy joined the lineup of designers at this year’s Mercedes-Benz Fashion Week Swim 2011, bringing an eclectic mix to Miami Beach with its eye-catching swim collections. Celebrity and VIP attendees included model/actress and accessory designer Phoebe Price, shoe designer Lisa Pliner, N*SYNC former band mate Lance Bass, America’s Next Top Model season 7 contestant Anchal Joseph, BRAVO’s Miami Social ’s Ariel Stein and luxury handbag designer Laura Buccellati.

Maintaining the tattoo edge that Ed Hardy is infamous for, designer Christian Audigier incorporated a feminine flare by mixing bright, bold colors and saturated neon’s. New embellishments included zipper accents, lurex straps, chainlink details and custom hardware and textures, taking the authentic Ed Hardy art and giving the brand a fresh, new upgrade. New tie-dye combinations of lime paired with gold, shades of mango, vivid blues and aqua’s, added a tropical twist to the runway. Chris Brown’s model girlfriend Jasmine Sanders walked in the show as well as Corde Broadus, son of rapper Snoop Dogg and Chrissy Teigen, model girlfriend of John Legend also sauntered on the runway.

TRUE RELIGION:

On Saturday, July 17, 2010, guests gathered at The Raleigh Hotel – Cabana Grande at 9:00 p.m. for the debut of True Religion Swimwear Collection Spring 2011. True Religion Swimwear brought an American vintage vibe to Mercedes-Benz Fashion Week Swim 2011 with its eye-catching men and women’s swimwear and accessories.

True Religion Swimwear Collection Spring 2011 offered vintage-Americana, hippie-esqe style to women’s swimwear in a wide variety of colors and prints. Celebrity and VIP attendees included shoe designers Donald & Lisa Pliner, band members of Neon Trees, America’s Next Top Model season 7 contestant Anchal Joseph, BRAVO’s Miami Social’’s Ariel Stein, luxury handbag designer Laura Buccellati, model/actress and accessory designer Phoebe Price. A-list singer/songwriter and actor Chris Brown’s model girlfriend, Jasmine Sanders walked the runway along with Chrissy Teigen, model girlfriend of John Legend.

“This season was all about incorporating playful takes to the signature collection, said Fawn Arthur, Creative Director of Sea & Sun Swimwear. “We added touches of fun animal prints and plaids as well as unique fabric washes to maintain the vintage appeal.”

POKO PANO:

Founder and creator of Poko Pano, Paola Robba, invited guests to preview her love for Brazil – a celebration of the country’s pure and exotic environment.  On Saturday, July 17, 2010 an eclectic mix of fashion elite including American pop-singer, Ana Cristina; shoe designers Donald J. and Lisa Pliner; luxury handbag designer  Laura Buccellati and  Miami Beach City Commissioner, Michael Gongora observed the preview of  “Amo o Brasil,” the Portuguese translation for “I love Brazil.”

The dynamic Summer 2011 collection of swimwear and beachwear was inspired by the country’s intense aromas, attractions and landscapes. The vibrant color palette included variations of yellows, reds, and greens, turquoise, black and white. Signature designs included heart-shaped patterns that represented Paola’s passion for Brazil, toucan birds and banana flowers to signify the vibrant scenery, rose and coconut trees to denote the aromatic atmosphere.

TRINA TURK:

The ultimate fiesta, hosted by Los Angeles-based designer Trina Turk invited guests to celebrate her first appearance at Mercedes-Benz Fashion Week Swim 2011 with a celebration of glitz and glamour to introduce her Swim & Spa 2011 collection.  On Thursday, July 15, 2010 a global mix of fashion elite observed the preview of Trina Turk’s fresh approach to swimwear and beachwear.

Trina Turk set the stage with a dynamic collection inspired by the opulence of the Mexican world-class resort. The Swim & Spa 2011 collection, “Acapulco Gold,” included a strong variation of looks that included a range of exotic influences, vibrant colors and hypnotic prints. Acapulco’s pure exotica and tropical motif was featured throughout the collection of swimwear, beach apparel and accessories.

The collection also unveiled Mr. Turk menswear, classic American resort wear styling reworked with Trina Turk’s signature prints and bold colors adorning khaki-textured cotton shirts, polos, Bermudas and tweed shorts.

TYLER ROSE SWIMWEAR:

On Monday, July 19, 2010, California-based designer Nichole Carroll showcased her latest assortment of swimwear fashion in a collection she is calling “Sweet Emotion,” – retro-chic pieces that are reminiscent of the time period spanning the late 70’s to the early 80’s – a little glitz mixed with a little glam.

Rock and Roll met glamour on the Runway for the finale show of Mercedes-Benz Swim Week at The Raleigh, Miami – Oasis Tent. Tyler Rose Swimwear showcased a collection full of mix-and-match separates, luminous colors, feminine ruffles, braiding, stripes, lace and crochet detailing for Spring 2011. Girlfriend of musician John Legend, Sports Illustrated model Christy Tegan strutted the runway along with the other models, all donning retro-inspired makeup looks and big, teased hair courtesy of Make Up Forever and Femme Coiffure Hair Spa. The front row included notable attendees like celebrity rapper Trina, better known as “Da Baddest Bitch” who stayed for photos and to meet the designer after the show; Buccellati Handbag Designer, Laura Buccellati.

Tyler Rose Swimwear was recognized as an emerging designer during Swim Week in Miami last summer, participating in an off-site show at The Rooftop at Gansevoort Miami Beach. This year, the designer couldn’t be more proud of herself as she introduced her latest collection under the official Mercedes-Benz Swim Week tents. Attendees of this year’s runway show would agree that women everywhere will be “Walking Poolside like it’s a Runway” in Tyler Rose Swimwear!

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