Ed Hardy for Mercedes-Benz Fashion Week Swim 2011

On Friday, July 16, 2010 celebrate the showcase of Ed Hardy Swimwear with a pool party at Plunge; Rooftop Pool Bar and Lounge at Gansevoort Miami Beach Hotel from 12:00 p.m. – 4:00 p.m. Later that evening at 9:00 p.m. in the Cabana Grande tent., guests including A-list singer/songwriter and actor Chris Brown, will gather at The Raleigh Hotel for the Spring 2011 Swimwear showcase, which Chris Brown’s model girlfriend Jasmine Sanders will be walking the runway. Maintaining the tattoo edge that Ed Hardy is infamous for, designer Christian Audigier incorporates a feminine flare by mixing bright, bold colors and saturated neon’s. New embellishments including zipper accents, lurex straps, chainlink details and custom hardware and textures, take the authentic Ed Hardy art and give the brand a fresh, new upgrade. Perfect for the beach or poolside, new tie-dye combinations of lime paired with gold, shades of mango, vivid blues and aqua’s, add a tropical twist. A look for every style, the Spring 2011 collection include suits for the edgy girl, who will adorn the mesh, leather, black vixen bikinis; or the girly trend-setter will have to own, the pin-up style polka-dot bikini or tropical edge inspired pieces. In addition, the male-favored board shorts vary in bold nautical prints, plaids and military inspired details with custom hardware and metallic embroideries. RSVP: edhardy@taraink.com or 305.864.3434 x 251. An after-party will be held at Kitchen 305 at Newport Beachside Hotel & Resort at 11:00 p.m. After-party RSVP: 305.864.3434 x 249

Ed Hardy will be showcasing at Swimwear Show 2011 at the Miami Convention Center from Saturday, July 17, 2010 to Tuesday, July 20, 2010 at Booth 1187.

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