Naked Brand Group Inc. (OTCQB: NAKD) (“Naked”), an innovative inner fashion and lifestyle brand, is pleased to announce its participation in A Night on the RunWade fashion event, hosted by NBA Miami HEAT Champion Dwyane Wade on November 14, 2015 at The Ice Palace Studios in Miami, FL. All proceeds from the evening will benefit the Wade World Foundation, which provides support to community-based organizations that promote education, health and social skills for children in at-risk situations. Naked will donate women’s and men’s product to support the event as well as donate 25% of all gross proceeds from sales on www.wearnaked.com on November 14-15 to the Wade World Foundation.
Dwyane Wade joined Naked this past summer as an endorsement and licensing partner, member of the Company’s Advisory Board, and as Creative Director for the Wade X Naked collection of men’s innerwear planned to launch in 2016. Wade will also spearhead the brand’s Naked Truth™ campaign that recognizes and celebrates the stories of those who live inspiring and authentic lives, set to launch on November 23. Naked’s collection of men’s and women’s intimates, loungewear and sleepwear will be featured throughout the event, which will include runway and fashion presentations from Dwyane’s favorite fashion designers, as well as a pop-up Wade Brand Store that mirrors Wade’s personal closet at home and an interactive photo booth. All proceeds from the evening will benefit the Wade World Foundation, which provides support to community-based organizations that promote education, health and social skills for children in at-risk situations.
In addition to product placement within the Wade Store, where Naked Men’s Signature Boxer Briefs and Women’s Luxury Boyshorts will be available for purchase with all proceeds going to RunWade, servers will be dressed exclusively in Naked loungewear and intimates. VIP guests including Miami Heat players and executives, local Miami talent, influencers and restaurateurs will also have a chance to get Naked with the brand’s ultra comfortable Tencel Women’s Hipster and soft-to-the-touch Signature Men’s Boxer Briefs, which will be in the event gift bags.
Naked has been expanding its retail distribution in the South Florida market with retailer partners including Dillard’s in Ft. Lauderdale and Nordstrom in International Plaza (Tampa), Aventura, Merrick Park, which makes RunWade the perfect activation to display Naked’s products including its new women’s collections. The Naked collections are also available for purchase online at www.wearnaked.com and tickets for RunWade can be purchased at www.runwade.com.