DoubleTree by Hilton is celebrating the 25th anniversary of their signature chocolate chip cookie this summer by doing something that many people have always dreamed of doing – taking the ultimate road trip across America. Today in New York City, the hotel brand officially launched the DoubleTree by Hilton Cookie CAREavan Tour. From Atlanta to Austin, Miami to Minneapolis and St. Louis to Seattle, the custom-designed cookie truck will embark on a 10-week, 10,000-mile, 50-city journey to deliver hundreds of thousands of smiles to people across the country through the pleasant surprise of a sweet chocolate chip cookie treat.
“In today’s busy world the little things can mean everything, and we feel that the simple act of kindness of a chocolate chip cookie can put a smile on a person’s face anywhere and everywhere across America”
The public is encouraged to follow cross-country tour to find out when and where the Cookie CAREavan may be coming to their city at www.facebook.com/doubletree. At every stop along the tour, people can visit and enjoy a free chocolate chip cookie in the summer sun, share their stories about the beloved, all-American treat, learn more about the caring connection between DoubleTree by Hilton and the chocolate chip cookie and find out about the DoubleTree by Hilton Cookie CAREavan Sweepstakes to win great prizes all summer long. On the site, visitors can view real-time event photos, videos and stories from the road.
“In today’s busy world the little things can mean everything, and we feel that the simple act of kindness of a chocolate chip cookie can put a smile on a person’s face anywhere and everywhere across America,” said John Greenleaf, vice president – brand marketing, DoubleTree by Hilton. “The DoubleTree by Hilton Cookie CAREavan is a great way for us to take our silver anniversary cookie celebration beyond our hotel doors, give back to the communities we proudly serve through our brand’s proud CARE Culture and encourage everyone to celebrate with us.”
The cookie has been embraced by DoubleTree by Hilton as the symbolic foundation of the brand’s CARE Culture, a passionate, longstanding service philosophy that inspires more than 60,000 team members to create a rewarding experience every day for guests, team members and communities.
The hotel brand anticipates sharing more than 250,000 cookies during the tour to celebrate the 25th anniversary of the cookie and bring smiles to thousands of people everywhere. Some surprise stops to deserving community groups and charities also are planned along the route.
More than 230 million warm cookie welcomes served since 1986
Since 1986, the DoubleTree by Hilton chocolate chip cookie has represented a warm, friendly welcome for travelers. The brand began giving out chocolate chip cookies in the 1980s, when many hotels across the country used them as treats for VIPs. In 1986, the same secret recipe for today’s chocolate chip cookie welcome became a brand standard that still exists today at all DoubleTree by Hilton hotels. Only a few select bakeries currently hold the cookie’s secret recipe, which ensures that the same, delicious cookie is delivered consistently at every DoubleTree by Hilton location.
Every guest who checks into one of the more than 250 DoubleTree by Hilton hotels and resorts not only in the U.S., but 17 other countries across five continents receives this same, signature, warm welcome. In fact, DoubleTree by Hilton gives out approximately 60,000 chocolate chip cookies each day adding up to more than 21 million cookies annually.
DoubleTree by Hilton chocolate chip cookies are baked fresh several times daily at each hotel. Each cookie weighs more than 2 ounces and has an average of 20 chocolate chips. As a result, DoubleTree by Hilton uses an astounding 750,000 pounds of chocolate chips each year for this worldwide cookie welcome.
This U.S. Cookie CAREavan Tour is part of a Global Cookie CARE Campaign designed by DoubleTree by Hilton to share thousands of the brand’s beloved chocolate chip cookies with the public at special events in major cities around the world this year. In fact, more than 1,000,000 chocolate chip cookies to date have been donated by DoubleTree by Hilton to honor and thank deserving members of the community from doctors and nurses to police and firefighters as well as non-profit groups such as food banks and homeless shelters.
The Cookie CAREavan Is Coming — Follow Along on Facebook for Fun and Prizes
The fun doesn’t end at the Cookie CAREavan event in just one community. People all over the country can track the tour and encourage friends and family to join the CAREavan in other cities by visiting the DoubleTree by Hilton Facebook webpage at www.facebook.com/doubletree.
As a proud member of the Hilton Worldwide portfolio of brands, visitors also can become a Hilton HHonors member on the spot and enter to win a selection of sweet summer prizes through the DoubleTree by Hilton Cookie CAREavan Sweepstakes. Weekly prizes include tins of DoubleTree by Hilton cookies, Hilton HHonors Bonus Points and DoubleTree by Hilton weekend getaways, as well as the grand prize of a five-day four-night vacation and airfare for two to any DoubleTree by Hilton property in the U.S.* Terms and conditions apply and are available at www.facebook.com/doubletree.
For more information about the DoubleTree by Hilton Cookie CAREavan Tour across America and to become a fan, visit our tour site at www.facebook.com/doubletree. To learn more about or to make reservations at any of our 250 DoubleTree by Hilton hotels and resorts around the world, visit our brand website at www.doubletree.com. Social media users may connect with us at www.facebook.com/doubletree, www.twitter.com/doubletree and www.youtube.com/doubletreehotels.