Specialty Automotive Treatments (SAT), South Florida’s prime destination for customized aftermarket products to create one-of-a-kind enhancements for automobiles and boats, has partnered with DJ Irie to become an Official Brand Ambassador for the company’s Ft. Lauderdale showroom and store.  As part of the new relationship, DJ Irie will be promoting the SAT products, services

and showroom to his large following of fans and the public at large through collaborative branding, special promotions, events and social media (Facebook, Twitter, etc.) endorsements.  SAT recently sponsored The Sixth Annual Irie Celebrity Golf Tournament Weekend which was held in Miami on June 25th and 26th, benefiting Big Brothers, Big Sisters of Greater Miami, and will continue to support DJ Irie and his never-ending philanthropic efforts.

“We are thrilled and honored to be collaborating with DJ Irie on our on-going branding efforts,” said Rafael Jorge, Founder and Owner of Specialty Automotive Treatments (SAT).  “Everything that he stands for – from his enormous success and likability to his incredible creative vibe and philanthropic heart – are synonymous with the SAT brand and culture.”   DJ Irie added “My partnership with Specialty Automotive Treatments is ideal. RJ & I share the same passion and vision on what makes an automobile unique & exquisite. For owners that want their cars to exude style & class, they’re going to want to do business with us…period”

Not only will DJ Irie be endorsing the SAT brand personally, but his brand new 2011 Denali SUV is now showcasing a fantastic representation of the incredible customized automotive enhancements that SAT offers.  Unveiled at the DJ Irie Weekend on June 25th, SAT just completed personalizing and enhancing DJ Irie’s new Denali by adding a set of Forgiato wheels and a FLOtv system, a complete Katzkin custom interior with two tone seats including DJ Irie’s logo, a suede headliner and a MotionLite LED wheel lighting system.  And for additional personalization, SAT added a Strut Grille package, lowered and de-badged the vehicle and hand painted a pinstripe with DJ Irie’s logo. In addition to sponsoring The Sixth Annual DJ Irie Celebrity Golf Tournament Weekend, SAT and DJ Irie will be co-hosting an event at the SAT Showroom  in October  that will also benefit the Big Brothers, Big Sisters organization.  SAT and DJ Irie will continue to collaborate on other worthwhile charitable endeavors.

For more information, please call (954) SAT-1234 or visit

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