DevaCurl’s Lorraine Massey to Host Book Signing & Curly Hair Makeovers at GBS, The Beauty Store

Continuing on her mission to help the curl conscious nourish nests and fend off fierce “fros,” Lorraine Massey, co-owner of Devachan Salon and the DevaCurl hair care line, will be visiting GBS, The Beauty Store (the hub of everything DevaCurl) on March 21st, 2011, for an exclusive book signing of her must-have paperback Curly Girl and a live curly demonstration.

Massey seeks to set curls free and help women embrace their curly locks with her tell-all book targeting texture, up-keep and styling. In addition to a meet-and-greet with the self-proclaimed “tress-obsessed” Massey, GBS is offering 20% off a DevaCurl cut and style with purchase of Curly Girl. Massey and her team of curl-commandos have trained GBS stylists in their unique dry-cutting technique, making GBS an exclusive destination for all things DevaCurl including the complete collection of products.

“More than 65 percent of women in the U.S. have curly hair – the type most vulnerable to damage,” says Massey.

Named the Best Unique Beauty Boutique in Florida, and profiled in Instyle and Allure magazine for bringing the best in beauty to South Florida, GBS, The Beauty Store stocks your favorite cosmetics, skincare, nail-care and hair-care brands from across the globe.  For more information, check out GBS’ new, re-designed website

WHEN: Monday, March 21, 2011


GBS, The Beauty Store, 1:00 pm – 3:00 pm

Boca Greens

19635 South State Road 7

Boca Raton, FL 33498


GBS, The Beauty Store, 4:00 pm – 6:00 pm

Fort Lauderdale

31 N. Federal Highway

Fort Lauderdale, FL 33301


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