Dennis Rodman and Miami's Most Watched TV Personalities Walk the Runway at Rock Fashion Week's Pink Dress Collection

THE PINK DRESS COLLECTION TO OPEN ROCK FASHION WEEK AT EDEN ROC RENAISSANCE MIAMI BEACH
 
Rock Media and Entertainment Presents The Pink Dress Collection in honor of Susan G. Komen for the Cure®

WHO/WHAT:   Rock Media and Entertainment and Eden Roc Renaissance Miami Beach is pleased to announce the second showing of The Pink Dress Collection, to be held on Wednesday, October 14th at 9:00 p.m. during Rock Fashion Week in Miami Beach. The Pink Dress Collection features dresses and eveningwear donated by top designers including Betsey Johnson, Binetti, Luca Luca, Nanette Lepore, Nicole Miller, Pamela Roland, Terexov, Tadashi, as well as emerging talent Abi Ferrin, Ina Solanti, Karen Zambos, Kurru Kurru and many more. 

Celebrities and Miami’s notables including retired professional basketball player, Dennis Rodman, CBS 4 anchor, Lissette Gonzalez; NBC 6 – South Florida Today anchor and reporter, Roxanne Vargas; WSVN 7 – Deco Drive reporter, Shireen Sandoval and singer/songwriter, Jamie Jo Harris will grace the runway in support of the cause.

“I am so excited about The Pink Dress Collection show during Rock Fashion Week,” said Bobbi Meyers, executive director with Susan G. Komen for the Cure® Miami/Ft. Lauderdale. “This collection will help us continue to bolster our overall vision: a world without breast cancer.”

The annual Pink Dress Collection debuts in three cities: New York City, Miami Beach and Los Angeles. The dresses are auctioned off in an online auction at the close of Rock Fashion Week L.A. at Paramount Studios on October 31, 2009, where proceeds benefit Susan G. Komen for the Cure®.
Gen Art will open Rock Fashion Week Miami Beach with a cocktail reception from 6:30 p.m. – 8:00p.m. before The Pink Dress Collection show.
 
About Rock Media and Entertainment
Rock Media and Entertainment is an innovative entertainment and media company that drives brand equity using events and media properties. Within the entertainment realm, Rock specializes in fashion, film and music. Rock is a leader in event production and management, tying clients into an integrated media platform that reaches 300-400 million people. For more information, please visit www.rockprmedia.com.
 
About Eden Roc Renaissance Beach Miami Beach
After 18 months and a $200 million transformation, the new Eden Roc emerges as a chic icon of style and sophistication on Miami Beach. With the redesign of the original Resort Tower and the addition of the sleek new 21-story Ocean Tower, the resort’s transformation has almost doubled its size from 349 guest rooms to 631 oversized guest rooms and suites, a grand total of 70,000 sq. ft. event space and public areas, a 21,000 sq. ft. destination spa, and a state-of-the-art fitness center. The focal point of the Eden Roc is an oasis of six infinity edged pools, water features and gardens, threaded with walkways and intimate seating areas. Set amid this tropical haven will be four new dining destinations offering exquisite cuisine and entertainment options in the heart of Miami Beach. The Eden Roc Renaissance Beach Resort & Spa commands center stage on one of the world’s most famous beaches, overlooking the Atlantic Ocean on one side and the yachts and mansions of the Intracoastal Waterway on the other. For more information, please visit www.renaissancehotels.com/miasr.
 
About HFMUS
Hachette Filipacchi Media U.S. (HFM U.S.) serves consumers’ passions and lifestyles through trusted, expert content that entertains and inspires on all media platforms.  Illustrated with extraordinary images, these engaging editorial environments combine with highly-targeted demographics and scale to create rich opportunities for our advertisers. Our prestigious brands fall into five sectors: Fashion & Beauty (ELLE, ELLEgirl); The Luxury Design Group (ELLE DECOR, Metropolitan Home and PointClickHome); Women & Wellness (Woman’s Day, Woman’s Day Special Interest Publications); Automotive (Car and Driver and Road & Track as part of Jumpstart Automotive Group) and Motorcycling (Cycle World). HFM U.S. is part of Lagardère’s (www.lagardere.com) media division Lagardère Active, a producer of special-interest content in more than 40 countries. (www.hfmus.com)
 
About Susan G. Komen for the Cure®
Susan G. Komen for the Cure® is dedicated to saving lives and ending breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures. Since its inception in 1996, the Miami/Ft Lauderdale Race for the Cure® and the Affiliate has raised more than $8 million and reached hundreds of thousands of women and men in educational outreach through grassroots efforts. For more information visit, www.komenmiaftl.org.
 
WHEN:                Wednesday, October 14, 2009
                                The Pink Dress Collection Show at 9:00 p.m.
 
WHERE:               Eden Roc Renaissance Miami Beach
                                   4525 Collins Avenue
                                  Miami Beach, FL 33140

Kristina Lynch
Account Executive – Luxury, Fashion & Beauty
TARA, Ink. / East Coast
P 305.864.3434 ext. 153
kristina@taraink.com
www.twitter.com/TIFashionBeauty
1666 Kennedy Causeway, Suite 703 / Miami Beach, FL 33141 /  F. 305.864.3432
346 N. Crescent Heights Blvd./ Los Angeles, CA 90048 / P. 323.951.9777
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www.taraink.com

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