Doritos and Pepsi Max have joined forces to give. Get your best idea together for a Doritos or Pepsi Max brand Super Bowl XLV commercial. If you’re feeling really confident, make one for each! Make it action-packed. Make it funny. Make it all or none of the above. It’s your call. Then write it, shoot it, and submit it.
Be one of the five finalists for Doritos and/or one of the five finalists for Pepsi Max and win $25,000! Then, if your submission is voted in as one of the top six – three from each brand – your commercial will be aired during Super Bowl XLV. If you get first place on the USA Today Ad meter, you’ll win $1,000,000! Second place wins $600,000, and third place wins $400,000. If they sweep the top three, all three winners get another $1,000,000! And to top it all off, the finalist with the highest scoring ad wins a contract to create a future commercial for Doritos and Pepsi Max.
Each individual entrant is allowed UP TO ten submissions. You can use up to 10 for Doritos, OR up to 10 for max, OR you could submit up to 10 across both brands. For complete contest rules, visit www.crashthesuperbowl.com. All submissions are due by November 15, 2010.