CURL CONSCIENCE? LEARN TO WORK THOSE WAVES LIKE OTHER DEVA DEVOTEES
New York’s Trendy Devachan Salon Descends Upon South Florida
To Set Up Curly Hair Camps at GBS, The Beauty Stores
Humidity has long been the arch nemesis of the “Curly Girl” by wreaking havoc on long wavy locks and freshly cut coils. Professional frizz busters (also known as the same stylists behind the stars) from New York’s curly-cult Devachan Salon make a rare, three day appearance at select GBS, The Beauty Store locations to help nourish our nests and fend off fierce “fros”.
“More than 65 percent of women in the U.S. have curly hair – the type most vulnerable to damage,” says Lorraine Massey, co-owner of Devachan and author of the must-have paperback Curly Girl.
Massey and her army of curl commandos, who have trained GBS salon stylists in their unique dry hair cutting technique, will offer complimentary in-store hair consultations, product demonstrations, book signings and a 20 percent discount on all DEVA products. From day one, Devachan has been at the forefront of a movement to protect, nourish and liberate hair from the drying damage of sodium laurel sulfate with its line of Deva shampoos (No-Poo and Low-Poo), conditioners and styling agents.
In addition, guests who book in advance receive 20% off a Deva Professional Hair Cut where stylists cut dry hair curl by curl to add volume and dimension. Featured in Glamour and W magazines, Deva’s innovative cutting technique is widely embraced by the curly hair community including Beyonce and Jay-Z’s bridal party.
As America’s melting pot continues to serve up an ever-growing blend of multicultural diversity, forward-thinking stylists are addressing the needs of multicultural hair through its texture, and not the client’s ethnicity according to the leading trade publication Beauty Launchpad magazine.
Set your curl frees at any one of the following DEVA events taking place at GBS, The Beauty Store locations throughout South Florida. To schedule a curl cut appointment, call your nearest GBS salon.
ABOUT GBS, THE BEAUTY STORE
As profiled in Instyle and Allure magazines for bringing the best in beauty to South Florida, GBS, The Beauty Store stocks more than 18,000 brands of cosmetics, skincare, bath and aromatherapy essentials, nail-care, and hair-care products. Celebrities such as Paris Hilton, Vivica A. Fox and Cindy Crawford as well as the leading stylists in the industry shop GBS due to its unparalleled selection of marquee beauty brands and knowledgeable staff of experts.
BOCA GREENS
Date: Friday, November 20th Time: 10 am – 2pm
19635 South State Road 7, Boca Raton, FL 33498
Store 561-451-8785 – Salon 561-451-8783
AVENTURA
Date: Friday, November 20th Time: 3 pm – 7pm
18545 West Dixie Hwy.
Aventura, FL 33180
Store 305-931-5291
Salon 305-937-0601
PINECREST
Date: Saturday, November 21st Time: 10 am – 1pm
11297 S. Dixie Hwy.
Pinecrest, FL 33156
Store 305-254-4074
Salon 305-254-6905
CORAL GABLES
Date: Saturday, November 21st Time: 2 pm – 5pm
308 Miracle Mile
Coral Gables, FL 33134
Store 305.446.6654
Salon 305.443.6246
_Dana Rhoden