Coach to Debut Spring 2021 Collection With “COACH FOREVER”
Presented in collaboration with Juergen Teller, worn by Coach Family; Ambassadors and Friends of the House
Virtual presentation debuts September 22
Coach today announces it will debut its Spring 2021 collection with “Coach Forever,” a presentation that mixes past and future with the present by debuting the new collection alongside vintage Coach and archival pieces from Coach Creative Director Stuart Vevers’ seven-year tenure at the house, as well as recontextualized key pieces from Fall 2020.
Created in an unprecedented time, the collection will be photographed remotely––and presented virtually––in collaboration with photographer Juergen Teller and worn by members of the Coach Family, a cast that includes ambassadors and friends of the house. The collection will spotlight important values for the house, including optimism, craft, responsibility to the environment and the enduring importance of community and inclusivity at a pivotal cultural moment.
Vevers and the Coach design team committed to imagining environmentally responsible approaches to fashion through a continuous cycle of exploring, designing and learning. “Coach Forever” focuses on design made to last, featuring naturally dyed leathers, bags made with recycled materials, and a mix of new, archival and vintage items.
The Spring 2021 collection will also include “A Love Letter to New York,” a special collection of pieces crafted by local New York City artisans in support of the fashion community in the house’s hometown. Featuring pieces inspired by the Coach archives, the collection is dedicated to New York’s enduring spirit of creativity, optimism and courage.
“With Coach Forever, I wanted to celebrate and commit to creativity and community,” said Vevers. “This has been a unique time to reflect on where we’ve been and where we’re going, challenging ourselves to work in new ways that embrace the best of the past to make the most of how we design for an ever-changing future.”
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.
EDITORIAL CREDIT: Coach
SOCIAL MEDIA: @Coach; #CoachNY #CoachSS21 #CoachForever