Clinique is excited to premiere PlayWithPop.com — the industry’s first interactive music video featuring pop star Zara Larsson and new Clinique Pop Lip Colours.
The interactive video features four versions of Zara Larsson’s hit single, “Lush Life” and allows viewers to change the style of the song at any point simply by clicking the coloured bar, which correlates with different shades of NEW Clinique Pop Lip Colour + Primer.
Last spring, Clinique introduced Clinique Pop Lip Colour + Primer, a rich colour lipstick + primer in one, with a long wearing velvety finish. This spring, Clinique introduces two new products to the Lip Pop family! Clinique Pop Glaze Sheer Lip Colour + Primer is a pretty, sheer pop of colour in one coat. Inspired by candy, the lineup includes 6 colorful shades with a lustrous shine and sheer payoff. Clinique Pop Lacquer Lip Colour + Primer provides a luscious pop of liquid-shine, available in 10 irresistible Pop shades from creamy nude to deep purple.
Click the link below to experience the campaign yourself!
www.playwithpop.com
Each of the genre versions in PLAY WITH POP identifies with a different make up look and has its own tone of voice.
– Bare: Acoustic Nude, featuring Clinique Pop Lacquer Lip Colour + Primer in Wink Pop. It’s the most natural of the looks and the most intimate of the performances.
– Bold: Country Red, featuring Clinique Pop Lip Colour + Primer in Cherry Pop. A country version with an edge, expressed through a bold lip and eye look.
– Sweet: Pop Pink, featuring Clinique Pop Glaze Sheer Lip Colour + Primer in Bubblegum Glaze. A colourful version with a female power pop star tone.
– Vixen: Dance Plum, featuring Clinique Pop Lip Colour + Primer in Berry Pop. A vixen-like look with a tough and fiery voice.