In celebration of No Time To Die’s November 2020 release, Blackwell Rum is delighted to announce that it has partnered with the 007 film franchise. Chris Blackwell – the Rock & Roll Hall of Famer and owner of Ian Fleming’s former residence, GoldenEye – is launching a special 007 Limited Edition release of his Blackwell Fine Jamaican Rum. The 750 ml bottle will retail for $35 in major metro markets from November 2020.
The limited-edition Rum features an augmented reality experience available via a QR code on the bottle, where Blackwell, who is best known for discovering Bob Marley, comes to life to share life stories, music selections, cocktail recipes and more.
“James Bond has been a big part of my life, from my childhood lunches with Ian Fleming at GoldenEye to being a location scout on the first movie, Dr. No (1962). It was a pleasure working alongside the No Time To Die production team in Jamaica providing our iconic rum for the set in James Bond’s house, which has made this very special relationship come full circle.” says Blackwell.
The Fine Jamaican Rum is inspired by his family’s time-honored recipe. This aged, rich and fragrant dark gold rum is filled with the warmth and sensuality of Jamaica. “This is a rum that celebrates Jamaica, my friendships, and also my family legacy,” adds Blackwell.
No Time To Die is in cinemas globally from November 12, 2020 in the U.K. through Universal Pictures International and in the U.S on November 20, from MGM via their United Artists Releasing banner.
In No Time To Die, Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology.