BOSS has teamed up with three-time NBA champions The Miami HEAT for a season-long partnership across social, retail and game day activations, tapping into the key Miami market.

From the jump, BOSS will take things digital with The Miami HEAT producing key fashion moments with star players online. Followers will get an inside scoop on how the team put together game-day outfits and showcase some of their favorite BOSS pieces. In person, the brands will host in-store takeovers, flash game day branding, and offer one-of-a-kind experiences across marquee matchups.

Fans also get in on the action with sweepstakes opportunities across both @BOSS and @MIAMIHEAT Instagram channels & TikTok giveaways. Geared towards a young and modern fashion customer, BOSS continues to evolve towards a new, refreshed brand identity for a global demographic.

BOSS x Miami HEAT offer a co-branded licensed apparel collection of tees, hoodies, and sweat sets as part of a larger NBA collaboration, available in BOSS stores, online and arenas nationwide.


BOSS is known worldwide for its tailoring DNA – but along with this signature product category, BOSS has expanded beyond the confines of tailoring to offer a complete range of casualwear, bodywear, accessories, and athleisure that form a 24/7 wardrobe for the change-makers of today, in every role they play. The product range includes licensed products such as fragrances, eyewear, watches, and kidswear. Customers can experience the world of BOSS in over 400 own stores worldwide and on

BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market. With its two brands, BOSS and HUGO, the group offers collections in 127 countries at around 7,350 points of sale and online in 47 countries via With approximately 13,800 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 2.9 billion in the fiscal year 2019.

HUGO BOSS is particularly committed to encouraging people around the world to fully realize their personal potential. With the guiding principle “We help people grow stronger”, the focus is on supporting and promoting educational opportunities from a young age, as well as a commitment to equal opportunities and diversity.

Further information on the company can be found at

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