Miami Swim Week is a series of events that originally grew out of Miami’s fabled Swim show. The Swim Show traditionally begins on a Saturday in mid-July. The official Miami Swim Week schedule surrounds it. BleauLive will engage attendees with one-of-a-kind events throughout the weekend including musical performances, live red-carpet shows, and unique brand activations delivering unparalleled entertainment and establishing the Fontainebleau as a must attend destination for the weekend.