With the domino effect of beauty industry events canceled or postponed due to the COVID-19 situation, BeyondBeauty Americas — Miami Beach organizers, Informa Markets, have decided to reschedule its launch edition originally scheduled for 15-17 October, to now February 4-6, 2021, at its original location, the Miami Beach Convention Center. We are committed to the safety and wellbeing of all show participants and are closely monitoring the development of the issue globally, adhering to government guidelines to make appropriate adjustments if needed.
While we continue strong in our mission to establish a thriving business platform for the beauty industry in North and South America, the decision to postpone BeyondBeauty Americas – Miami Beach was taken as a necessary move, after careful consideration and close consultations with the key stakeholders, exhibitors and industry partners.
According to Claudia Bonfiglioli, General Manager of the Informa Markets – Beauty: “Our team has considered the shifting beauty industry landscape with the goal to optimize our timing within the new dynamic and maximize the business opportunities for our show exhibitors and visitors. We are dedicated to an excellent customer experience and providing a safe and profitable platform for our clients to meet and network with key players of the industry.
Through Informa Market’s portfolio of 13 global beauty events we will continue to provide digital content for and on the beauty industry through webinars, virtual event offerings, and many other vehicles connecting professionals.”
We believe these revised dates will allow more time for normality and confidence to return to the marketplace, ease travel restrictions, and all-around provide better conditions for exhibitors and visitors to engage.
Our sole focus remains to provide an event of enhanced quality, with more exhibitors and qualified trade buyers to make their participation a huge success. BeyondBeauty Americas – Miami Beach will be the first Beauty event in 2021, where beauty retailers, importers, distributors and manufacturers will meet to look for new, innovative products.
Stay tuned as we go through this difficult time together. We are confident that, before too long, together the beauty community will overcome this situation stronger than ever.