May 2nd through June 10th
Holy Cow becomes Holy Roller! Sure Ben & Jerry’s, the progressive ice cream company that has built its notoriety on superpremium quality ice cream containing big swirls and chunks, with a solid foundation of activism at its core, is bringing free scoops of Ben & Jerry’s to Miami. And what’s more Miami than taking it to the streets?
“It’s cool that we get to bring our company spirit, social mission, and killer flavors on the road in Miami”
Ben & Jerry’s Scoop Truck will tour Miami from May 2nd through June 10th attending community events, non-profits, and even battling a few other local food trucks to help build awareness and raise support for a local food shelf. While giving away ice cream is nothing new for the irreverent ice cream maker, what is unique is that the good people of Miami can help direct where the truck will go simply by plugging into the tour via Twitter and Facebook.
“It’s cool that we get to bring our company spirit, social mission, and killer flavors on the road in Miami,” said Integrated Marketing Manager and tour ringleader, Jay Curley. “We’re encouraging our fans to give suggestions where the truck should go by sending a tweet right to @BenJerrysTruck,” Curley added.
The truck plans to feature some of this year’s newest flavors and products, as well as a few tried and true classic flavors. The line-up will include: Late Night Snack inspired by Late Night with Jimmy Fallon – Vanilla bean ice cream, a salty caramel swirl & fudge covered potato chip clusters. Chocolate Chip Cookie Dough – Vanilla ice cream with gobs of chocolate chip cookie dough. This classic flavor, invented by Ben & Jerry’s more than 20 years ago, continues to be a favorite across the globe. Another favorite is Stephen Colbert’s AmeriCone Dream – Vanilla ice cream with fudge covered waffle cone pieces & a caramel swirl. A long time pint favorite being served off the truck in minicups for the first time this year! The final flavor in the summer line up is Bonnaroo Buzz – Light coffee & malt ice creams with whiskey caramel swirls & English toffee pieces. This flavor, inspired by the Bonnaroo Music and Arts Festival, is back by popular demand in Scoop Shops and now available in pints, too! All the flavors on the truck contain Fair Trade Certified ® ingredients like vanilla, cocoa and coffee.
So get online. Follow the truck @BenJerrysTruck on Twitter and check out Facebook.com/benjerry. Tweet the truck to see what you can do to bring the truck, loaded with free ice cream and good vibes, to your worthwhile community event.
Miami is not the only lucky city to be visited by Ben & Jerry’s this summer; they will also be hitting San Francisco, LA, New York and Boston. For more truck tour information visit www.benjerry.com.