Beauty for Real brings a fresh concept to the beauty and fashion industry. While building its brand of smart, functional products, the company launched Beauty and Grace, a campaign designed to recognize women who not only look beautiful, but who are actively doing beautiful things that are positively changing other’s lives.
Jenny Wilensky Zalkin, who lost her mother to Lupus, was nominated as Beauty for Real’s “Beauty Heroine” for the month of November as a result of her outstanding contributions to the Lupus Foundation of America. As part of the campaign, twenty-five percent of online sales from Zalkin’s favorite product, the Beauty for Real Miracle Mascara, will be donated to the Lupus Foundation of America Southeast Florida Chapter during November.
The Miracle Mascara (retail: $23) is a creamy, long-wearing and smudge-free formula that builds full, long, black and shiny lashes. Key ingredients include carnauba wax to promote volume and shape with soft flexibility, collagen to give lashes strength and resilience, and vitamin E to deliver antioxidants and promote growth.
The Miracle Mascara was intelligently designed with an hourglass shaped brush that fits the contours of the eyes. In addition, every single lash is perfectly illuminated with the LED light on the brush and visible in the magnifying mirror on the bottle. Beauty For Real products are available at select retailers nationwide and online at http://beautyforreal.com.