While celebrating its first birthday, B Hotels & Resorts® today announced an innovative new “B-Day” program. A timely announcement marking one year since the brand’s official debut, the “B-Day” program extends a variety of sweet incentives to travelers who choose to celebrate their own birthdays at the brand’s flagship property, B Ocean Fort Lauderdale.
Upon booking a minimum two-night stay in a “Chic” room at the flagship property of B Hotels & Resorts® in Fort Lauderdale, “B-Day” guests will receive their second night for just $1. Guests can choose a “B-Day” upgrade for as low as $29 per night, depending on their preferred room category. Additionally, “B-Day” guests will also receive other fun perks, including a surprise in-room amenity and a complimentary “B’licious B-Day Cocktail” from SAIA, Quench Pool & Patio Bar or B’stro on The Beach™.
“As we celebrate our first birthday, I could not be more proud of all that B Hotels & Resorts® has accomplished this year,” said Chris Tompkins, Corporate Vice President of B Hotels & Resorts®. “This offer is our way of thanking guests for their loyalty and patronage. I can’t think of a better way to say ‘B Celebrated on your B-Day’!”
The “B-Day” program is now available at B Ocean Fort Lauderdale, the flagship property of B Hotels & Resorts®. It is expected to be rolled out across all future properties, including the new B South Beach, set to open in 2012.
Travelers can book their “B-Day” stay at B Ocean Fort Lauderdale by clicking on the new “B-Day” button (pictured above) at www.BOCEANFORTLAUDERDALE.COM or calling 888-66-BHOTEL.