Audi A8 World Premiere, The Art of Progress

 

Audi A8 World Premiere, The Art of Progress
By Daedrian McNaughton

Innovative designs and new concepts have emerged to shape the way we view art, design and architecture. The 100th Anniversary of the Audi has demonstrated that in their new museum-like structure, the Audi Pavilion, located on 45th & Collins Avenue (east of the large parking lot) Miami Beach.

“Our claim “Vorsprung durch Technik” also embraces design, which is one of the outstanding elements of the Audi signature. And as top design has now emerged as an acknowledged art form, we see the bridge between art and architecture as a logical step in advancing our brand.” says Rupert Stadler, Chairman of the Board of Management of AUDI AG,

‘Vorsprung durch Technik’ is the companies custom which means, Advancement through Technology or head start through technology. The Audi brand has repositioned to be solid and revolutionary.

The unveiling was amidst selected art works from the new exhibition “Beg Borrow and Steal,” which belongs to the Rubell Family Collection, one of the world’s most important art collections, and the installation “The Light Light” – consisting of aluminum and LED light – by the British top designer Tom Dixon.

The starting price of the Audi A8 is $74,550. This full size luxury sudan comes equipped with special features.

_The cold weather package includes heated rear seats, a multi-level seat heating system designed to heat the entire surface of the seat to make your back seat passengers’ experience, the real hot bottoms.

_Extra bonus for the ladies who travel with one too much luggage. The ski sack with rear seat pass through gives additional storage inside the car for your extra make-up bags.

_Audi Side Assist helps to monitor blind spots, as well as fast approaching vehicles at a range of about 150ft to the rear of the car. If the side assist identifies another vehicle when you signal to change lanes, it informs you using a LED light in the exterior mirror when the turn signal is used.

_Audi LAne Assist detects when you are outside of traffic lanes and sends a warning by vibrating the steering wheel. This should be of particular interests to those who multi-task while driving.

_Let your car do the work for you. The Audi A8 comes with rain and light sensors with coming home feature located on the windshield behind the rear view mirror. This automatically activates the winndshield wipers when it rains or when other moisture appears on the windshield and adapts the wiper interval to match the amount of rain. The light sensors measure surrounding light conditions and adjust accordingly when set to auto. Finally the coming home feature lights remain on for an extended period when exiting the vehicle and turned off when approaching and unlocking the vehicle. This allows time to carefully check your surroundings.

After a hard day’s work, sit back and relax and enjoy a mini massage from the massage unit in your front seat which helps to relax back muscles with the movement of lumbar elements and is activated by a single button at the side of the seat.

Over the years Audi has maintained its brand reputation and continues to transition into the new era with sleek designs, ease of operation and new technologies.

This year Audi also served as a major sponsor to both Design Miami and of Art Basel Miami Beach.

For more information on Audi A8, please visit www.audiusa.com.

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