Monday, December 4th onward.
Asta pop-up at The Standard Spa, Miami Beach
Asta Resort, the elevated resort wear brand, will be debuting at The Standard Spa, Miami Beach with an exclusive pop-up during Miami Art Week. The pop-up will feature core classics, the new SS24 collection (presenting new categories), as well as exclusive capsule pieces, all in an elaborate space that will transport guests to the European Riviera.
Inspired by her travels to Cala di Volpe, creative director and co-founder, Helen Ammitzboell, collaborated with LA-based, Anno Mille, to design the environment and create a space that combines the relaxed glamour of the Costa Smeralda with the hedonistic exuberance of Miami. The Standard’s bungalow has been transformed into a curvy plaster-clad cave with monolithic details. A table in the shape of a staircase and a pedestal inspired by broken columns nod to ancient ruins emerging from the waters of the Mediterranean.
Renderings of the pop-up, photo credit: Anno Mille