IHG Hotels & Resorts Taps Amelia Dimoldenberg for "When the Host Needs Hosting" Campaign — Including Kimpton Surfcomber Miami

IHG Hotels & Resorts has launched "When the Host Needs Hosting," a new global, social-first campaign starring Amelia Dimoldenberg — the British internet personality, comedian, and creator of the beloved Chicken Shop Date series. The campaign turns the tables on the people who are always looking after everyone else, giving them the chance to sit back and be hosted for once.

A new survey conducted by IHG in collaboration with Talker found that two-thirds (67%) of Americans say they are often or always the person responsible for caring for others, organizing plans, or making sure everyone is having a good time. The same percentage agree that being in charge while traveling can sometimes make vacation feel like work — a tension the campaign addresses directly.

"I love being a host, but I equally as much enjoy being hosted," said Dimoldenberg. "I know that I can always count on IHG for the perfect stay, one where I can switch off and let someone else handle the planning for a change."

Connor Smith, Senior Vice President of Global Brands, Luxury, Lifestyle, Masterbrand & Global Creative Director at IHG, added: "At IHG, we believe travel is at its best when guests can leave the details behind and simply enjoy being looked after. Great hosting is about anticipating needs and making people feel genuinely welcome — qualities Amelia has become known for. This campaign turns the tables, giving her the opportunity to experience the thoughtful hospitality our teams deliver every day."

For South Florida travelers, the campaign has a direct local connection: the "Hosted Like a Host" limited-edition hotel experience — inspired by Dimoldenberg's favorite ways to travel, unwind, and indulge — is available at three select U.S. properties, including Kimpton Surfcomber Miami South Beach. The package is exclusively available to IHG One Rewards members, who can bid using their points from Friday, September 25 at 10 a.m. ET through Friday, October 9 at 11:59 p.m. ET via the IHG One Rewards Access platform.

The other participating properties are InterContinental Los Angeles Downtown and Hotel Indigo Lower East Side New York. Dimoldenberg is the first in a series of notable hosts taking part in the campaign, with new hosts and content from Australia, Mexico, Europe, and other markets to follow. Follow @IHGHotels on social as the campaign unfolds around the world.

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