The influence of the Art Deco era on the modern marketing machine is the theme of the thirty-fourth annual Art Deco Weekend, presented by the Miami Design Preservation League. The celebration features lectures co-presented by MDPL and The Wolfsonian and held at The Wolfsonian. During the 1920s and 30s, advertisers transitioned from simple one-on-one sales pitches to a broader and more subtle style of engaging larger audiences by eliciting feelings and selling ideas. This new style of promotion coincided with the rise in mass circulation magazines, national radio broadcasts, and the influential power of the motion picture. Advertising was forever altered as a result of these changes.
For more information about Art Deco Weekend, please go to the MDPL website: www.mdpl.org