The Adrienne Arsht Center for the Performing Arts of Miami-Dade Country took home 6 ADDY Awards for advertising and marketing excellence at the Advertising Federation of Miami’s 2011 award ceremony. The ADDYs are the advertising and marketing industry’s most significant awards competition, with more than 60,000 entries annually. The Adrienne Arsht Center’s 6 awards recognized marketing efforts and advertising pieces surrounding a number of shows and programs, including the 2010 Jazz Roots series, Babalu, the Center’s summer 2010 brochure, and the Adrienne Arsht Center 2010 specialty holiday chocolates package.
This year’s ADDYs marked the third-straight in which the Adrienne Arsht Center was recognized in the competition’s arts and sciences category, bringing the Center’s three-year award total to 30 ADDY Awards. The Adrienne Arsht Center will now advance to the contest’s regional level.
“Receiving thirty ADDY awards over the last three years is a great honor,” said M. John Richard, President and CEO of the Adrienne Arsht Center. “Connecting and communicating with the public is one of our chief goals as a community-based institution, and our marketing team has excelled in ensuring our programs and messages resonate with a diverse set of audiences. Congratulations to our marketing department and their partners for their success in producing award-winning work and continuing to inspire us all to strive for creative excellence.”
The success of the Adrienne Arsht Center’s marketing campaigns demonstrated a direct, positive impact on the organization’s bottom-line in 2010: the Center sustained strong ticket sales throughout the year and dramatically grew subscription bases for several of its key series. The Center’s marketing approach was consistent with its institutional mission. Just as the Center’s programs reflect the diverse makeup of South Florida, its promotional efforts capture the public’s attention by appealing to patrons’ interests in a creative and innovative manner – via traditional advertising, direct marketing, publicity, events and social media.
“It’s safe to say that no other business or organization has had a greater impact on Miami’s cultural landscape over the past five years, and I like to think that our marketing efforts have been a key factor in that success,” said Andrew Goldberg, Vice President of Marketing at the Adrienne Arsht Center. “Our marketing campaign is responsible for much more than filling seats. By bringing 500,000 people to Downtown Miami each year for performances and programs, we are making a direct, positive impact on our neighborhood’s economy and destination status.”
Upcoming performances at the Adrienne Arsht Center include The Sparrow, running from April 7 through May 1. For more information on upcoming programs, visit http://www.arshtcenter.org/perform.
The Adrienne Arsht Center for the Performing Arts of Miami-Dade County is made possible by the public support of the Miami-Dade County Mayor and the Board of County Commissioners, the Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Tourist Development Council and the City of Miami Omni Community Redevelopment Agency. The Adrienne Arsht Center also receives generous support from local, state and national foundations, as well as private contributions to the Adrienne Arsht Center Foundation through corporate and individual giving, Visionary Society membership and the Encore Circle major gifts programs.