‘Road to the World Cup’ Runs June 5-10
Partnership with Hard Rock International Enters Fifth Year
Fueled by its fifth-year partnership with Hard Rock International, Gumball 3000 will kick off its 27th annual rally at Seminole Hard Rock Hotel & Casino Hollywood on Friday, June 5, at 9 a.m. with a celebration that is free and open to the public.
International supercars and superstars will come together to participate from June 5-10 in a free-to-attend Gumball Festival featuring cars, music and exclusive VIP parties to cities across the United States and Mexico each night, all while raising awareness for multiple youth charity programs.
“We are incredibly proud to partner once again with Gumball 3000 on a rally that reflects a shared passion for music, entertainment, and bringing people together through unforgettable experiences,” said Keith Sheldon, President of Entertainment and Brand Management for Hard Rock International and Seminole Gaming. “Kicking off the rally at the iconic Seminole Hard Rock Hotel & CasinoHollywood is both an honor and a testament to the enduring strength of our global partnership.”
Over 100 special cars participate, driven by an international who’s who of celebrities, influencers, music royalty, sports legends, film stars, gamers, YouTubers and business leaders from over 40 countries, driving everything from custom builds and classics to ultra-rare hypercars.
“This year celebrates an exciting return to North America with a pioneering adventure through the US and Mexico. Gumball 3000 brings people together through its passion for cars, music and entertainment, and crossing the finish line in Mexico City before the FIFA World Cup 26™ opening match takes things to the next level. Supercars, concerts and the football World Cup…what an incredible action-packed Gumball week this will be,” said Maximillion Cooper, Gumball 3000 Founder.
Gumball 3000 Founder Maximillion Cooper (@MrGumball3000) will be driving with his GRAMMY-winning Ruff Ryders rapper wife, EVE, alongside an incredible lineup of superstars and influencers including: Fast & Furious actress Michelle Rodriguez; EDM superstars deadmau5, Afrojack and Vikkstar; Afrobeats pioneers Adekunle Gold; Manchester United and France football legend Patrice Evra; Nigerian graffiti artist Slawn; U.S. rap legend Bun B; American singer-songwriter CUCO; automotive YouTubers DailyDrivenExotics (DDE) and Juca Viapri; alongside NFL star Jimmy Graham lining up on the entry grid, with many more exciting names to be announced.
On Thursday, June 4, Gumball 3000 will take over DAER Nightclub at Seminole Hard Rock Hollywood for an exclusive official launch party, with live performance by Dutch DJ superstar Afrojack.
On Friday, June 5, a surprise global celebrity will wave the start flag to set drivers off on the first stage of their adventure from the porte-cochère of the Guitar Hotel at Seminole Hard Rock Hollywood, which, like all Gumball public events, is free to attend for fans.
The 3,000-mile rally has major overnight stops in Amelia Island, New Orleans, Austin and San Miguel de Allende, before crossing the finish line 6 days later in the spectacular Mexico City (Wednesday 10). Mexico City will host our spectacular finale Festival on the iconic Monumento a la Revolución in front of over 300,000 fans, prior to Gumball participants attending the FIFA World Cup 26™ opening match at the famous Estadio Azteca.
The first major stop of this year’s Rally takes Gumballers to the stunning Amelia Island (Friday 5) for a free-to-attend parade of cars and celebrities on Centre Street in Fernandina Beach, where Gumball will additionally marry its tradition of cars and skate culture with a spectacular skatepark showcase at the Fernandina Beach Skatepark hosted by the Gumball 3000 Foundation charity.
The rally’s grand finale will take place the following day, where participants will enjoy VIP hospitality while watching Mexico vs South Africa in the opening match of the FIFA World Cup 26™ finals at the Estadio Azteca… the most anticipated sporting event of the year done in true Gumball style.
In 2025, the Gumball 3000 Foundation raised a record $2 million for youth projects around the world, and the aim is to break that record once again.
For more information, visit gumball3000.com.