While the world’s biggest soccer tournament fills Hard Rock Stadium this summer, Wynwood is making its own play for the visiting fans. From June 11 through July 18, the Wynwood Business Improvement District will turn Miami’s arts neighborhood into a six-week destination of its own. The campaign, called Let’s Wyn, brings together a neighborhood-wide treasure hunt, free youth soccer clinics, hand-painted soccer ball installations by renowned artist Lili Cantero, an international food festival, and a 10-foot public sculpture that is built as the tournament progresses. The Let’s Wyn portal opens for early access at letswyn.com on May 26, with full in-neighborhood programming launching June 11.
The Let’s Wyn portal at letswyn.com is the central hub for every experience across the campaign, guiding players to each panel location, painted soccer ball, restaurant, and event. Every action earns points: find a country panel, visit a soccer ball on the trail, eat at a WIFF restaurant, or attend a For the Wyn event. Players collect points that move them up a real-time leaderboard and unlock instant rewards at participating businesses, from a free coffee to a discount on dinner. The first 48 fans to complete all 48 country missions win a custom Let’s Wyn World Ball. All fans who complete the Soccer Ball Art Trail will be entered into a raffle to win an original painted ball of the 2026 tournament by Lili Cantero. The top scorer at the close of the campaign wins the grand prize: two tickets to the Bronze Medal Match on Saturday, July 18th in Miami.
At the center of Let’s Wyn is Wynwood to the World, a neighborhood-wide treasure hunt built around 48 country panels hidden throughout Wynwood, each one representing a qualifying nation. Fans use the Let’s Wyn web portal, available at letswyn.com, to find each panel and earn that country’s badge, with every photo landing in a live country fan feed that turns each panel into a real-time global gathering point.
When the tournament reaches the Round of 16, the panels representing the remaining player nations are collected and assembled into The World Ball, a 10-foot spherical sculpture to be installed at N.W. 2nd Ave in the heart of Wynwood. The piece grows in visual drama with every match. The finished sculpture becomes a real-time portrait of the tournament itself.
The neighborhood will also host the Soccer Ball Art Trail, featuring 10 hand-painted soccer balls featuring the last 10 tournaments (1986-2022) by Lili Cantero installed at businesses across the district. Cantero, a Paraguayan-born painter who has redefined the intersection of fine art and sport, has created original pieces for the World Cup Draw, for adidas official ball unveiling at the 2026 World Cup and soccer icons including Lionel Messi, Pelé, and Diego Maradona. Her work has been exhibited at the 2022 World Cup in Qatar, and featured by the AP, CNN, The New York Times, Univisión, and Telemundo.
For the Wyn brings curated events and experiences to Wynwood throughout the campaign, including pop-ups, watch parties, family programming, and free youth soccer clinics. The clinics run on June 27, June 28, July 14, and July 15. Hosted in partnership with the Fútbol Sin Barreras Foundation, from 9 a.m. to noon at NE 21st Street and 2nd Avenue, the soccer clinics are free and open to children ages 6 through 10, with 50 kids per session. Each clinic features food from a local restaurant matched to the country playing that afternoon.
Rounding out the campaign is the Wynwood International Food Festival, produced by the Wynwood Chamber of Commerce, with participating restaurants representing global cuisines across the six-week run. Confirmed venues include Boulan, Wynwood Marketplace, 1800 Lucky, Miami Mojito Bar, Sora, Lira Beirut, Benito Juarez, Cotidiano, Rodilla, Barcelona Wine Bar, and THRōW Social, with more to be announced.
“International soccer’s biggest stage is coming to Miami, and Wynwood is rolling out the welcome mat,” said William Kelley, executive director of the Wynwood Business Improvement District. “Let’s Wyn turns the entire neighborhood into a free, summer-long adventure. Walk the soccer ball trail, eat your way through a global food festival, hit a watch party, and complete missions. Every move earns points and chances to win. There’s something happening on every block all summer.”
Sign up for free at letswyn.com starting May 26 to start playing for the chance to win two tickets to the Bronze Medal Match, Let’s Wyn swag, gift certificates to local businesses and more. Full in-neighborhood programming launches June 11. Follow @lets.wyn on Instagram and tag #LetsWyn.
Let’s Wyn is produced by the Wynwood BID in partnership with Loni Paige Consulting, Badger: Operation Gamify, OG4ever, the Wynwood Chamber of Commerce, El Autobus Creative Design Studio, More Development and Goldman Properties.
Let’s Wyn is an independent campaign and is not affiliated with or endorsed by FIFA or the FIFA World Cup.