Miami
Thursday, December 18th, 2025
Hosted by Miami-based creator
Vale Genta
This December, TJ Maxx’s innovative Maxxinista Express, a vibrant double-decker bus, will make a splash in Miami as part of a nationwide holiday tour. The fully booked event brings superfans on an exciting shopping journey across three beloved TJ Maxx stores in the city, transforming shopping into a festive celebration of style, community, and holiday gifting.
Capable of inspiring millions of social media views, the tour features friendly challenges, exclusive merchandise, photo-worthy backdrops, and cozy holiday treats. Hosted by Miami-based creator Vale Genta, the Miami stop on December 18 promises fun, surprises, and inspiration for every Maxxinista.
- A full day of dashing through the stores: From Los Angeles to Dallas to Miami, each Maxxinista Express tour stop will feature a full-day road trip to three beloved TJ Maxx stores in these cities, transforming a day of shopping into a celebration of style, community, and holiday gifting inspiration.
- Spirited shopping challenges and TJ Maxx trivia: Who doesn’t love a little friendly competition? Think Maxx-themed bingo, trivia, and playful contests inspired by the treasure-hunting spirit of shopping at TJ Maxx.
- Festive details Maxxinistas will delight in discovering: From Maxx-printed wrapping paper and needlepoint pillows featuring fan-favorite phrases to a full suite of tour-exclusive merchandise and custom cubbies for each guest to store her shopping hauls, no detail was spared in making superfans feel seen to celebrate the Maxxinista Express.
- Iconic photo moments for social sharing: Bold holiday vignettes and stylish backdrops complete with a seasonal snack bar and cozy fireplace – all designed to be snapped and shared.
Celebrate the season with gifts to the max!
For style tips, inspiration and more, visit us on Instagram at @tjmaxx, TikTok at @tjmaxx, Facebook at facebook.com/tjmaxx, Pinterest at pinterest.com/tjmaxx and X at @tjmaxx. Visit tjmaxx.com or download the TJ Maxx app to shop online and locate your nearest store.
Credit: TJ Maxx