December 5, 3 – 6 pm
December 6-8
Get ready to experience a whimsical blend of art and relaxation, as the dreamy IKEA Sleepeasy makes its highly anticipated debut at Art Basel 2024. For those lucky enough to score an invite, a hidden world of restful inspiration awaits behind a secret entrance, beckoning you into a sanctuary where creativity and comfort collide.
As you step through this exclusive VIP preview, prepare to be enchanted by mesmerizing immersive rooms that transport you into a universe dedicated to tranquility and style. Each space is meticulously curated, showcasing the latest innovations from IKEA’s sleep collection, designed to captivate your senses and inspire sweet dreams.
Wander through interactive displays that invite you to engage with the elements of sleep. Feel the sumptuous textures of new bedding, adjust lighting to find your perfect bedtime ambiance, and explore how the right furniture can transform your sleeping space into a serene retreat. This isn’t just a showcase; it’s an invitation to reimagine your bedroom as a canvas for relaxation.
And what’s a sensory journey without delicious treats? Indulge in mouthwatering IKEA delicacies that tantalize your taste buds while you soak in the artistry of sleep. From savory bites to sweet delights, every morsel is designed to complement the experience, proving that IKEA’s commitment to comfort extends beyond the bedroom.
But the highlight of the evening is the unveiling of the brand-new Style Guide, along with six essential tips for achieving better sleep—insights that are sure to have you dreaming in style. Whether it’s the perfect pillow or a calming color palette, these essentials are set to transform your nighttime routine into a luxurious experience.
At the heart of the IKEA Sleepeasy event is the unapologetic celebration of sleep—because let’s face it, sleep never looked so good! As the whispers of the hush-hush event circulate, one thing is clear: IKEA is not just selling furniture; they’re cultivating an atmosphere where art and well-being coexist brilliantly.
Join the conversation and follow along on social media with @IKEAUSA and @IKEA_USA as the magic unfolds at Art Basel. Get ready to dream big, because the future of sleep is about to take center stage.
IKEA Hosts Sleepeasy Event at Art Basel for Sleep Lovers in Miami
Get ready to celebrate sleep and creativity at the IKEA Sleepeasy Event during Art Basel 2024, taking place from December 6-8. Located at 391 NW 24th Street in Miami, this three-day festival promises a unique blend of music, art, food, and wellness activities designed to enhance your sleep experience.
The festivities kick off on Friday, December 6, at 11 a.m. with an engaging panel discussion featuring IKEA’s sleep and bedroom style experts from 12 p.m. to 2 p.m. Attendees will gain valuable insights and tips for transforming their bedrooms into restful havens.
As the day progresses, guests can unleash their inner artists during a live graffiti demonstration from 3 p.m. to 6 p.m. Following the demo, join the headphone-only disco party from 4 p.m. to 6 p.m., where participants can dance their hearts out while discovering new sleep solutions amidst the fun.
Saturday, December 7, offers a hands-on experience for IKEA Family members with the “Pillow Palette” event from 12 p.m. to 3 p.m. Participants can decorate pillowcases with colorful stamps and receive an exclusive IKEA Sleepeasy tote bag while enjoying complimentary candy. The day continues with “Siesta y Fiesta,” a celebration featuring Latin-inspired music and culinary delights from 2 p.m. to 4 p.m., including a special VIP kids’ corner.
For those who missed Friday’s art demo, another chance awaits from 4 p.m. to 6 p.m., allowing attendees to witness and participate in live graffiti artistry.
The final day, Sunday, December 8, is dedicated to relaxation. From 12 p.m. to 3 p.m., unwind with a serene sound bath and gentle stretching session aimed at rejuvenating both body and mind. Guests can enjoy refreshing juices, tea, and snacks as they recharge before the event concludes.