Program Shows Yamaha’s Commitment to Customer Experience
Sea Tow® has announced that Yamaha WaterCraft – the worldwide leader in jet boats and WaveRunners – is one of the inaugural brands to join its new Sea Care six month program. As a program participant, Yamaha Watercraft now offers to cover half the cost of annual Sea Tow Gold Card membership for each new boat buyer.
Sea Tow’s Sea Care six month program is designed to address industry-wide challenges around boater acquisition and retention. The program focuses on providing premium on-water assistance after the sale, ensuring boat owners remain comfortable and confident on the water, which ideally leads to longevity in their boating lifespan. Yamaha WaterCraft is helping directly address a barrier to purchase for many boat buyers, which is a lack of confidence on the water. Arming those who are new and seasoned with a 24/7 direct connection to Coast Guard Licensed Sea Tow captains provides the peace of mind buyers need.
“Providing peace of mind to the new boat owner is what Yamaha products champion. Adding Sea Tow membership elevates the ownership experience exponentially,” said Leslie Zlotnick, Marketing Manager at Yamaha WaterCraft.
Sea Tow is the premium provider of on-water assistance; Gold Card membership benefits include:
- 24/7 priority service nationwide
- Unlimited towing with no distance or dollar limits in the member’s home area
- Fuel and oil/parts delivery, jump starts, disentanglements, covered ungroundings, and more
- Local knowledge, navigation and referrals, troubleshooting, tides, and weather
- Member-only savings on boating products and services through the Sea Tow Savings Club™
“We are proud to align with Yamaha WaterCraft and take another step towards making every moment on the water unforgettable,” said Sea Tow President Kristen Frohnhoefer. “Offering a Sea Tow membership demonstrates Yamaha WaterCraft’s commitment to enhancing the on-water experience after the purchase and reaffirms the brand’s position as a leader in the field.”
Visit seatow.com to learn more or follow along on Facebook and Instagram.
Boat and engine manufacturers, boat dealers or brokers that are interested in learning more about Sea Care programs should email workwithseatow@seatow.com.